The debut music video 'Magnetic' by the group ILLIT has surpassed 300 million views on YouTube.
According to HYBE's music label Belift Lab, the music video for ILLIT's (Yoona, Minju, Moka, Wonhee, Iroha) mini-album 'SUPER REAL ME' title track 'Magnetic' exceeded 300 million views as of 8:19 PM on the 29th.
Released in March 2024, 'Magnetic' is a song that compares the feeling of rushing towards someone you like to a 'super attraction' using magnetism as a metaphor. The catchy melody and finger-pointing choreography have sparked a challenge trend on global short-form platforms.
The music video for 'Magnetic' showcases the quirky and lovable sides of the members as they become engrossed in their favorite things. The mystical charm and vibrant energy of ILLIT are maximized through the direction, providing entertainment for viewers.
The song has consistently been loved by listeners worldwide, establishing itself as a steady seller. Upon release, 'Magnetic' entered the US Billboard 'Hot 100' and the UK 'Official Singles Top 100', setting records as the first and fastest K-pop debut song to do so. It has surpassed 780 million streams on global audio and music streaming platform Spotify and remains on domestic major music charts, demonstrating its long-term popularity.
Meanwhile, ILLIT is set to release their mini 4th album 'MAMIHLAPINATAPAI' on April 30th, with the title track 'It's Me'. Fans worldwide are eagerly anticipating the new look from the group, known for targeting public tastes with trendy concepts and songs in each album.
Reporter: Kim Ji-won, TenAsia one@tenasia.co.kr