Choi Yena has teamed up with the Korean fashion brand LUVISTRUE to launch a collaborative collection, which will be exclusively available on Musinsa. Known for her vibrant and confident charm, she brings her unique personality and style to this fashion collaboration.
The collection is themed 'Love Catcher,' aligning with Choi Yena's mini-album of the same name. It combines her charismatic appeal with LUVISTRUE's signature Y2K high-teen aesthetic, creating a kitschy yet trendy vibe.
The collection features eye-catching pieces such as an oversized hoodie with silver hotfix details and illustrations, and a printed T-shirt depicting Choi Yena's character shooting an arrow of love. Additional items include a layered dog tag necklace with the phrase 'baby catch my heart,' a character steel card wallet, and a PEEK-UP FIGURE, targeting both fans and practicality.
A representative from LUVISTRUE stated, “The brand's trendy and sensory mood blends well with Choi Yena's character. This collaboration is expected to satisfy both fans and Musinsa customers.”
As a purchase bonus, the first 200 customers who spend over 50,000 KRW will receive cartoon stickers and photo cards. The collection will be exclusively available online at Musinsa starting at 6 PM on March 18.
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