Sung Han-bin, a member of the group ZEROBASEONE, is expanding his presence on the global stage. He recently made headlines by revealing on a variety show that he once weighed up to 100kg.

Sung Han-bin has been appointed as the Korea Ambassador for the global K-festival 'KCON' and the modern crystal lifestyle brand 'Swarovski'. As the first 'KCON Global Ambassador', Sung Han-bin serves as a guide and storyteller, promoting the identity and core values of 'KCON', a world-renowned platform that offers experiences in K-POP, K-beauty, K-food, and K-content.

As part of his ambassadorial role, Sung Han-bin is set to attend 'KCON JAPAN 2026' in Chiba, Japan from May 8 to 10, and 'KCON LA 2026' in Los Angeles, USA from August 14 to 16. His recent appointment as Swarovski's Korea Ambassador further broadens his activity spectrum, extending his influence beyond music into the fashion and lifestyle sectors.

By representing both KCON and Swarovski, Sung Han-bin is solidifying his presence across stages and brands. ZEROBASEONE, the group he belongs to, will conclude their world tour with an encore concert '2026 ZEROBASEONE WORLD TOUR 'HERE&NOW' ENCORE' at the KSPO DOME in Olympic Park, Songpa-gu, Seoul from March 13 to 15.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr
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