MBN's 'The Great Bake': A Global K-Bakery Showdown Set to Captivate the World


MBN's highly anticipated K-bakery survival show, 'The Great Bake,' is set to premiere at 9:30 PM, promising a thrilling and sweet oven war like no other. This unique competition aims to crown the world's best pastry chef, riding the wave of the 'K-bread' trend that has become more than just a culinary delight.

'The Great Bake' is the first of its kind in Korea, bringing together 72 bakers and pastry chefs from around the globe, including renowned masters and innovative recipe creators. This grand-scale global baking competition is expected to showcase the power of 'K-bread' to the world by the first half of 2026.

The show has already garnered significant attention, surpassing 17 million views on YouTube and social media reels even before its first episode. It will be available on major domestic OTT platforms like Netflix, TVING, Wavve, and Coupang Play, as well as international platforms such as Rakuten Viki, Viu, friDay Video, KOCOWA, and ABEMA, reaching audiences in over 180 countries across North America, Europe, Oceania, the Middle East, India, Southeast Asia, and Japan.

Key Point 1: “Revolutionizing Korea's Dessert Scene!”
'The Great Bake' promises to revolutionize Korea's dessert scene with its diverse array of baked goods. From familiar shapes to Instagram-worthy creations, the show will feature a wide range of pastries that will captivate viewers and redefine the dessert landscape in Korea.
MBN's 'The Great Bake': A Global K-Bakery Showdown Set to Captivate the World

Key Point 2: “A Grand Scale with Cutting-Edge Technology”

The show boasts a massive 1,000-pyeong set equipped with over 300 state-of-the-art appliances, enhancing the grandeur of the competition. This impressive setup will be utilized in various missions, heightening the tension and excitement as contestants battle it out in the oven war.
MBN's 'The Great Bake': A Global K-Bakery Showdown Set to Captivate the World
MBN's 'The Great Bake': A Global K-Bakery Showdown Set to Captivate the World
MBN's 'The Great Bake': A Global K-Bakery Showdown Set to Captivate the World
MBN's 'The Great Bake': A Global K-Bakery Showdown Set to Captivate the World
MBN's 'The Great Bake': A Global K-Bakery Showdown Set to Captivate the World
MBN's 'The Great Bake': A Global K-Bakery Showdown Set to Captivate the World

Key Point 3: “A Perfect Blend of Expertise and Entertainment”
The show's MC and judges form a perfect blend of expertise and entertainment. MC Lee Da-hee, known for her impeccable hosting skills and dedication, will serve as a 'healing' MC, connecting contestants and judges. Esteemed pastry chef Kim Na-rae and Korea's 17th master baker Lee Seok-won will provide expert evaluations, while F&B expert Noh Hee-young and Italian chef Kwon Sung-joon will add a touch of creativity and public appeal. Mimi, the 'Dessert Queen,' will lighten the atmosphere with her lively reactions.
MBN's 'The Great Bake': A Global K-Bakery Showdown Set to Captivate the World
MBN's 'The Great Bake': A Global K-Bakery Showdown Set to Captivate the World
MBN's 'The Great Bake': A Global K-Bakery Showdown Set to Captivate the World

Key Point 4: “A Clash of the Best Bakers”
'The Great Bake' will feature a fierce competition among 72 contestants, regardless of their background, age, or nationality. The lineup includes well-known bakers, celebrities turned bakers, and international champions, all vying for the title with their exceptional skills. The first episode will feature a 'signature bread-making' mission, with unexpected ingredients like radish, fish, and kimchi, promising a whirlwind of tension and excitement.

Reporter: Tae Yuna, TenAsia youyou@tenasia.co.kr