Mysterious startup CEO Kim Jung-hyun is making waves in the art auction world.
Premiering on March 2, tvN's new Monday-Tuesday drama 'Siren' is a captivating romance thriller about a mesmerizing insurance fraud suspect and a man who delves into the suspicious deaths surrounding her.
In the drama, Kim Jung-hyun plays Baek Jun-beom, a rising wealthy figure with striking looks, a solid build, and a gentlemanly demeanor. After hitting it big with the interior platform 'Your Home,' he has declined all interview requests and TV appearances, shrouding himself in mystery. This has led to rampant speculation about Baek Jun-beom's fashion, investment strategies, and every move.
Baek Jun-beom, who uses high-priced art as an investment tool, recently became a major client of Royal Auction, the largest art auction company in the country, by purchasing expensive artworks. His close connection with Royal Auction's chief auctioneer Han Seol-ah (played by Park Min-young) has drawn attention to the secretive wealthy man's actions.
A recent article detailing Baek Jun-beom's activities has caught the public's eye. It provides insights into Baek Jun-beom, who rose to fame in the startup world with the success of 'Your Home,' and his newfound interest in art auctions.
The accompanying photos capture Baek Jun-beom's everyday life, which is a topic of fascination in itself. His sharp suit, striking visuals, and enigmatic expression captivate viewers, leaving them curious about his interest in art and the man himself.
The mysterious aspects of the wealthy character Baek Jun-beom will be portrayed with added allure by actor Kim Jung-hyun. Known for his stellar performances in tvN dramas 'Crash Landing on You' and 'Mr. Queen,' Kim Jung-hyun's passionate portrayal of Baek Jun-beom has earned him applause from the staff. His transformation in 'Siren' is highly anticipated.
The true identity of the secretive CEO Kim Jung-hyun will be revealed in the first episode of 'Siren,' airing at 8:50 PM.
Tae Yuna, TenAsia Reporter youyou@tenasia.co.kr