MARITHÉ FRANÇOIS GIRBAUD has unveiled its first summer campaign featuring singer and actor Cha Eun-woo alongside actress Go Youn-jung, capturing attention with their vibrant collaboration.
The campaign, themed 'Summer Dreamers with MARITHÉ,' showcases the natural charm of Go Youn-jung and Cha Eun-woo against a backdrop of vivid summer hues. The duo perfectly embodies MARITHÉ's 2025 summer collection with cool poses that evoke the beauty of a midsummer day.
Actress Go Youn-jung brings her sophisticated aura and charming expressions to the campaign, styling MARITHÉ's summer collection in various ways. She pairs a vintage logo T-shirt with denim for a casual summer look and dons a classic logo knit while striking a relaxed pose. Her style also includes a crochet knit cardigan with navy terry shorts and a ringer T-shirt with a white skirt, showcasing a quintessential French mood.
Singer and actor Cha Eun-woo complements the campaign with his intense gaze and free-spirited poses, set against a sunlit backdrop. He highlights the essence of a denim setup and sports MARITHÉ's classic logo T-shirt, offering a fresh summer style with his unique charm. Additionally, he reinterprets the collection with a half-sweat setup and a collar half-knit, demonstrating his flair as a fashion icon.
The MARITHÉ FRANÇOIS GIRBAUD 2025 summer collection worn by Go Youn-jung and Cha Eun-woo is available on the official online store, as well as platforms like Musinsa, 29CM, and HAGO. It can also be found in offline stores nationwide. To celebrate the collection's release, a special promotion offering up to 5% off will run from April 10 for two weeks on the official online store and Musinsa.
Founded in 1972 by Marithé Bachellerie and François Girbaud, MARITHÉ FRANÇOIS GIRBAUD continues to lead trends with its European-inspired casual fashion.
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