TV CHOSUN's weekend mini-series 'Red Balloon' is showing an unstoppable upward trend in topicality and viewership ratings, proving the power of an 'addictive' drama.
'Red Balloon' contains the thrilling and thrilling story of the relative deprivation we all suffer from, the thirst of desire that hurts our stomachs, and our struggle to quench that thirst.
Above all, episode 6 of 'Red Balloon', which aired on the 2nd, recorded a national viewership rating of 7.0% according to Nielsen Korea. The highest viewership rating per minute soared to 7.6%, breaking its own highest viewership rating again and demonstrating an unrivaled viewership rating.
In particular, 'Red Balloon' was ranked high in 'Netflix's 'Today's TOP 10 Series in Korea' category right after the broadcast began, and as of the 4th (today), it was ranked TOP 4, proving strong interest. In addition, Seo Ji-hye, Lee Sung-jae, Lee Sang-woo, and Hong Soo-hyun received an enthusiastic response, ranking 2nd to 5th, respectively, in the TOP 5 drama TV search responses and drama search issue keywords (cast) for the 4th week of December announced by Good Data Corporation, a TV hotness analysis agency. getting it In relation to this, we have summarized the reasons why 'Red Balloon' is receiving an explosive response by captivating viewers in terms of topicality and viewership ratings.
#1 Artist Youngnam Moon’s Empathy for Reality
Writer Moon Young-nam's empathy, which realistically depicts the joys, sorrows, and emotions of life experienced by family members of various generations in a realistic manner suited to today's times, is penetrating the small screen. As a viewer commented, “'Red Balloon' looks like a satire, but it is a 'hyper-realistic drama',' 'Red Balloon' reflects the aspects of life that we have seen and heard about living in the present era. In particular, the frequent conflicts that occur in real-life family relationships, such as conflict of opinion due to generational differences within the family due to the changed social atmosphere, conflict between parents and their spouses, and marital quarrels, are increasing the sense of reality and imbuing viewers with empathy. The sight of the family engaging in hand-to-hand combat to punish Kwon Tae-gi (Seol Jeong-hwan), who dumped Jo Eun-kang (Seo Ji-hye) despite their bickering and growling, brought out the intensity and comedy of 'Blood Ties', and let us taste the essence of empathy in 'Moon Young-nam's family drama'. .
#2 Character stories that inspire support
The characters, each with their own unique stories and circumstances, arouse the support of viewers and make them more immersed in 'Red Balloon'. Jo Eung-kang, who has felt a sense of relative deprivation all her life but has been hiding it, Jin Jin-cheol (Lee Seong-jae), who suffered from the world but did not realize it, Han Bada (Hong Soo-hyun), who was the daughter of a rich family and had a hard time with the conflict between her mother and wife, although she was the daughter of a rich family who had nothing to envy. Each time the narratives built up one by one, such as the high dimension (Lee Sang-woo) and the sad and pitiful Jo Eun-san (Jung Yu-min), are unraveled, a strong sympathy is evoked. In addition, Gwon Tae-gi, who caused public outrage by cruelly dumping Jo Eun-kang, who had supported him for 4 years, brought nuclear cider to the small screen by refreshingly taking revenge at the wedding hall.
#3 Rich stories through family members of various generations
Unlike other mini-series where only a few characters tell the story, 'Red Balloon' captivates viewers with a rich story with diverse charms, featuring a wide range of family members from various generations. Jo Eun-gang, Hanbada, and Go-won are in their 30s, including Jin Jang-cheol, Go Geum-ah (Kim Hye-sun), Jo Dae-geun (Choi Dae-cheol), in their 40s, junk dealer (Yoon Joo-sang), Na Gong-ju (Yoon Mi-ra) in their 70s, and Jo Dae-bong (Jung Bo-seok) and Yang Ban-sook (Lee Bo-hee). )'s 60s, Ji-cheon (Ko Na-hee) and Ji-woon (Cho Yeon-ho) in their teens, people from all generations are mobilized, giving a glimpse into their lives and thoughts. The unique family structure of a large family from grandparents to grandchildren and half-siblings living together serves as a unique element that makes people reflect on the meaning of family and focus on the 'red balloon'.
The production team said, “We are grateful for the interest and love of viewers who warmly sympathize with ‘Red Balloon’ every time it is broadcast,” and added, “We are waiting for endless story developments that will have a powerful impact and immersion in the future, so please stay tuned.”
‘Red Balloon’ airs every Saturday and Sunday at 9:10 PM.
Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr