Actor Namgoong Min ranked first in drama actor brand reputation in November. Second place went to Ahn Eun-jin, who is co-starring in MBC's Friday-Saturday drama 'Lovers'.
According to the Korea Business Research Institute on the 7th, Namgoong Min ranked first in drama actor brand reputation in November. The Korea Corporate Reputation Research Institute measured 55,917,667 pieces of brand big data of 50 actors appearing in dramas aired from the 7th of last month to this day in terms of consumers' brand participation, media volume, traffic volume, and community volume, and indexed it with a brand reputation algorithm. .
Namgoong Min's brand, which ranked first in drama actor brand reputation, was analyzed as a brand reputation index of 4,674,555, with a participation index of 779,793, a media index of 713,642, a communication index of 1,545,350, and a community index of 1,635,771.
Eunjin Ahn's brand, which ranked second, was analyzed as having a brand reputation index of 3,546,950, with a participation index of 622,393, a media index of 562,934, a communication index of 1,072,916, and a community index of 1,288,707.
Director Koo Chang-hwan said, "As a result of analyzing the reputation of drama actor brands in November, Namgoong Min's brand, which attracted consumers' attention through the drama 'Lovers', was ranked first."
Next, "Nam Goong Min's brand had high scores on 'love', 'reunite', and 'attractive' in the big data link analysis, and in keyword analysis, 'Ahn Eun-jin', 'viewer rating', and 'melodrama master' had high scores. Positive and negative. “In the ratio analysis, the positive rate was analyzed to be 89.59%,” he added.
Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr