Multinational music producers from Korea, the United States, China, and Brazil gathered together to establish a new label.
A signboard was erected with A MASS CULTURE to symbolize embracing diverse and broad cultures. Leading global talents such as SM Entertainment Group, Sound Jungle, 502 Records, and EY Consulting served as founding members. We aim to provide global total entertainment by deploying the best experts in various fields, including artist management, music production, and performance planning.
Artists BÉBE YANA (Baby Yana) and naar. (Naar) have signed an exclusive contract and are making a new start. They are all scheduled to release a new single in March and have completed a distribution contract with The Orchard, a global music distributor.
A MASS CULTURE said, "We will create new global trends and changes in the music industry by combining the cultural charms of various countries, both over and under," and added, "We will actively recruit unique and talented artists and provide full support." .
BÉBE YANA debuted as a girl group in 2012 and has been active as a solo artist since 2017. He is an Australian-Korean whose main weapon is his unique and refreshing voice. They are showing a clear presence with challenging and experimental music every time, combining new wave pop, drum & bass, and 1990s pop.
naar. uses his voice as an instrument and is considered a super rookie. He is an artist who can break down the boundaries between the indie scene and existing R&B with a unique and unique tone. By adding naar.'s unique tone to the same singing style as The Weeknd and Frank Ocean, it is expected to attract global listeners.
Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr