LE SSERAFIM's logo won the main prize for 'Product and Service Branding' in the 'Communication' category of the 'iF Design Award 2023'.
The 'iF Design Award' is a prestigious design award ceremony that started in 1953, and is considered one of the world's three major design awards along with the 'Red Dot Design Award' and 'IDEA'. The 'iF Design Award' highlighted the logo of Le Seraphim, which was created by anagramming 'IM FEARLESS' (a game of creating a new word or sentence by changing the arrangement of letters) and said, "The team's identity is contained in one sentence that makes up the logo. “Le Seraphim’s actions of moving forward without fear and not being shaken by the world’s gaze add up to leave a positive impact and impression on the public.”
Le Seraphim's logo won the main prize for 'Brand Design & Identity' in the 'Brand & Communication Design' category at the 'Red Dot Design Award 2022' in August last year. As a result, Le Seraphim was honored with awards at two of the world's three major design awards.
Meanwhile, Le Seraphim will release their first full-length album 'UNFORGIVEN' on May 1. To mark its comeback, Le Seraphim's first exclusive pop-up store, 'LE SSERAFIM 2023 S/S POP UP', will be held at Senne, located in Seongsu-dong, Seongdong-gu, Seoul, until the 7th of next month. At the pop-up store, you can enjoy products using the sophisticated team logo and a space that embodies Le Seraphim’s narrative.
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr