Lim Young-woong's brand was analyzed with a brand reputation index of 1,559,416, with a participation index of 443,295, a media index of 378,798, a communication index of 436,535, and a community index of 300,788. Compared to the brand reputation index of 2,000,867 last April, it fell by 22.06%.
The Korea Corporate Reputation Research Institute analyzed 28,352,153 advertising model brand big data measured from April 18, 2023 to May 18, 2023 and analyzed consumer behavior to determine the participation index, media index, communication index, and community index for the advertising model brand. The brand reputation index was measured. Compared to 26,432,588 advertising model brand big data last April, it increased by 7.26%.
Advertising model brand reputation analysis analyzes the relationship between advertising model brands and consumers through a big data reputation algorithm targeting brands at the top of the brand reputation rankings. The detailed indicators of the advertising model brand reputation index included weights for advertising channels.
Ryu Ye-ji, Ten Asia Reporter ryuperstar@tenasia.co.kr