《Kim Jiwon's Kakao Talk》
‘Strong Heart League’ continues the legacy of ‘Strong Heart’
Same composition as 10 years ago + same MC
'Catch the tongue' chasing stimulating material
only indifferent viewers
‘Strong Heart League’ continues the legacy of ‘Strong Heart’
Same composition as 10 years ago + same MC
'Catch the tongue' chasing stimulating material
only indifferent viewers
《Kim Jiwon's Kakao Talk》
The story of the day that is open and harsh. TenAsia reporter Kim Ji-Won criticizes entertainment industry issues with a tricky gaze.
'Te-Talk Show', in which several people come out and share their own episodes, is reappearing. These are SBS 'Strong Heart League' and MBC 'Tongue Mixed Martial Arts Set Chi-Teol' (hereinafter referred to as 'Che Chi-Teol'). Trends come and go, but viewers are not very interested in group talk shows that use tactics due to the composition that is not much different from that of 10 years ago.
SBS recently introduced 'Strong Heart League'. 'Strong Heart League', which started on the 23rd of last month, is a talk entertainment that continues the legacy of 'Strong Heart', which was considered a representative entertainment of SBS. 'Strong Heart' is a popular program that recorded the highest viewership rating of 19.5% (Nielsen Korea). It was a 'tet talk show' where several stars appeared and showed off their volubility, and it was even called 'the gateway to stardom'. MCs, from Kang Ho-dong and Lee Seung-gi, who were invited hosts, to Shin Dong-yeop and Lee Dong-wook, added fun to the stars' talk by complementing each other.
SBS reborn 'Strong Heart' under a new name 'Strong Heart League' 10 years after it was abolished. The broadcasting environment has completely changed over the past 10 years, but the newly started programs are 'still the same' as in the past. It is difficult to find the attractive element of 'Strong Heart League' only with the word 'league' added to the program name. The hosts are also Kang Ho-dong and Lee Seung-gi, the same as before. Being familiar with viewers is a benefit, but on the other hand, being 'same' is a poison. The two people's 'knowing breathing', which has already been proven in several broadcasts, is not a factor that stimulates viewers' curiosity.
Above all, the overall composition and progress are similar to those of 10 years ago. With 'Thumbnail' images with the title of the talk next to them, the performers sit on chairs and tell their stories. Then, pre-recruited online audience members vote to select the best talker, 'Strong Heart'. The only difference is the 'confrontation composition' in which the performers are divided into teams Kang Ho-dong and Lee Seung-gi to challenge the 'strong heart'.
In terms of the subject matter of the talk, it seems to be looking for something that is 'easy' to attract viewers' attention. Rumors of premarital pregnancy by Lady Jane, who married an actress 10 years her junior, cohabitation, preparations for a newlywed house in the 60-pyeong area, and Jo Jung-rin's confession of pregnancy after marrying a lawyer six months after they met.
The same goes for MBC's 'Che Chi Toh'. 'Speechless' is a talk show that is being aired under the concept of 'low tide sports' in which talkers compete with each other with stories. It's less than 'Strong Heart League', but 'Sechi-cheol' also has four 'players' appearing in one episode and competes against each other with talk. There are only 4 MCs in charge of hosting. There is no choice but to have several conversations come and go.
'Che Chi Tongue' continues to show stimulating talk as it tries to chase the topic. The talk topics of the performers cross the appropriate line, from Lawyer Yang Na-rae who tells adulterous men and cheating women what not to do, a satire about wearing a miniskirt and going to the Military Manpower Administration physical examination, and Queen Wasabi, who exposes the truth about a customer who suffered while working part-time at an adult product store.
The stimulating talk show of group talk shows that are stuck only in the glory of the past is the reason why viewers are shunned. 'Strong Heart League' has been aired 2 times and 'Che Chi Ton' has been aired up to 14 times so far. 'Strong Heart League' fell from 2.9% in the first episode to 2.4% in the second episode. 'Strictly speaking' is 'constantly' maintaining the 1% range. The names of the two programs could not be found on the topical chart.
Reporter Kim Ji-won, Ten Asia bella@tenasia.co.kr