Kang Ho-dong's Solo Hosting Return with 'Kang Ho-dong's Bookstore' Faces Challenges

Kang Ho-dong, a renowned South Korean entertainer, has returned to solo hosting after 13 years with the Coupang Play variety show 'Kang Ho-dong's Bookstore'. Despite consistently ranking in the platform's popular content list, both the show and Kang Ho-dong have struggled to make a significant impact in terms of buzz.

The seventh episode, released on the 17th, featured a lively interaction between the outspoken INFP store owner 'Hocrates' and popular MZ generation author Park Sang-young, who shared candid and humorous life stories.

Park Sang-young made a memorable entrance by boasting about his impressive award history, humorously attributing his book's popularity to his writing skills, which filled the bookstore with laughter. In response to Kang Ho-dong's blunt remark, "Your face doesn't have books," Park wittily confessed his past suggestion to become a wrestler, drawing a visual parallel with Kang and forming a new bond.

Park's storytelling prowess captivated viewers. He showcased his 20-year idol fandom through a 'challenge' and humorously questioned, "Am I too annoying?" while discussing his talent for words, keeping the atmosphere lively. Kang Ho-dong humorously surrendered to Park's unique energy, asking how he managed without being in variety shows.

Park's inspiring life story resonated deeply with viewers. From being an ordinary office worker and idol fan to enduring 20 million won in debt and 50 contest rejections, his journey to becoming a Booker Prize nominee was candidly shared. Park revealed his decision to pursue a meaningful career as a writer, aiming to impact others' lives, and shared his intense journey to find his unique voice, touching viewers' hearts.

He also offered a thoughtful reflection on his work. Discussing his bestseller 'Love in the Big City', Park stated, "The era was waiting for such a work," and announced his upcoming mystery novel 'The Woman with the Straw Crown'.

'Kang Ho-dong's Bookstore' airs every Friday at 4 PM.

Jung Se-yoon, Ten Asia Reporter yoon@tenasia.co.kr