SBS's New Drama 'Sold Out Again Today' Premieres: A Star-Studded Cast Promises Diverse Entertainment

The upcoming SBS drama 'Sold Out Again Today' is set to premiere on Wednesday, featuring a stellar cast including Go Doo-shim, Yoon Byung-hee, Jo Bok-rae, Shin Dong-mi, Park Ye-young, Kim Seo-an, and Yoon Jae-chan. Notably, Yoon Jae-chan, who gained attention after participating in Mnet's 'Produce 101 Season 2' in 2017 and finishing in 55th place, continues to pursue both singing and acting.

Directed by Ahn Jong-yeon and written by Jin Seung-hee, 'Sold Out Again Today' is a romantic drama produced by Studio S, Beyond J, and Slingshot Studio. It follows the story of perfectionist farmer Matthew Lee (aka Quail) and sell-out host Dam Ye-jin, whose lives intertwine day and night, delivering a heart-fluttering seasonal romance. The drama also introduces key characters who will enrich the storyline.

Go Doo-shim adds depth to the drama as Song Hak-daek, the influential elder of Deokpoong Village. Known for her generosity and wisdom, she has cared for Matthew Lee (played by Ahn Hyo-seop) as her own since he arrived in the village five years ago. The reason behind her affection for the once outsider Matthew Lee piques curiosity.

Yoon Byung-hee plays Kang Moo-won, the co-CEO of a raw materials company with Matthew Lee. Known as a 'Matthew Lee admirer,' Kang Moo-won recognized Matthew's talents and persistently pursued a business partnership with him. His unwavering support and financial prowess make his role intriguing.

Jo Bok-rae takes on the role of Park Kwang-mo, the head of operations at Matthew Lee's farm. As a successor to Deokpoong Village's farming legacy, he is proud and determined, yet hides a vulnerable side. His unexpected traits add curiosity to his character.

Shin Dong-mi portrays Dong Hyun-ki, the director of Hit Home Shopping where Dam Ye-jin (played by Chae Won-bin) works. Known for her cold charisma, Dong Hyun-ki is Korea's first home shopping host with numerous records. Her result-oriented approach in the industry draws attention.

Park Ye-young plays Eom Seong-mi, a passionate PD at Hit Home Shopping. Her fiery personality often clashes with hosts, but Dam Ye-jin is the only one who can handle her. Their dynamic partnership is highly anticipated.

Kim Seo-an plays Na Jin-i, the owner of 'Somi's General Store' in Deokpoong Village. Known for her sharp business acumen, she understands the villagers' needs and provides accordingly, making her a standout character.

Yoon Jae-chan portrays Hwang Ki-hong, a persistent and smart MD at Hit Home Shopping. Despite the challenging environment, he has maintained his position for three years, showcasing his career growth. Yoon Jae-chan has appeared in various works, including 'Shining Watermelon,' 'Kangmaegang,' and 'The Intimate Betrayer.' This year, he starred in the drama 'Judge Lee Han-young' and the film 'Sal Mok Ji,' and will continue his active career with 'Sold Out Again Today.'

The drama promises a captivating narrative with unique characters navigating between peaceful rural life and the bustling city. Their diverse relationships are set to enhance the romance between Matthew Lee and Dam Ye-jin.

'Sold Out Again Today' premieres on Wednesday at 9 PM, offering a full package of entertainment that promises to captivate viewers.