Ahn Hyo-seop Returns as a Young Farmer in SBS Drama 'On Sale Today'

Ahn Hyo-seop is set to reunite with SBS, taking on the role of a young farmer, promising a synergy that viewers can trust.

Premiering on April 22nd, SBS's new Wednesday-Thursday drama 'On Sale Today' follows the story of perfectionist farmer Matthew Lee (aka Quail) and sell-out show host Dam Ye-jin as they navigate their intertwined lives, delivering a seasonal romance filled with excitement.

In the drama, Ahn Hyo-seop plays Matthew Lee, a young farmer affectionately nicknamed 'Quail.' Known for his gruff exterior but soft heart, he is a beloved figure in Deokpung Village, constantly busy helping the village elders with their requests.

Matthew Lee is the only person in the world cultivating the white flower mushroom, hailed as a miracle ingredient in the cosmetics industry. Besides being a young farmer, he also holds titles as the CEO of a natural ingredient company and a cosmetics development researcher. With his hands full managing village complaints, mushroom cultivation, company operations, and product development, viewers are curious about what drives Matthew Lee's relentless dedication.

The released photos capture Matthew Lee in his element, showcasing his busy life as a farmer. With a straw hat and towel completing his efficient farmer look, he is seen driving a tractor and cultivating mushrooms, embodying the hustle of rural life.

In contrast, another image shows Matthew Lee in a shirt at his desk, exuding the charisma of a natural ingredient company CEO. This duality of a gruff country farmer and a sharp CEO adds to the anticipation of meeting Matthew Lee's multifaceted character.

Ahn Hyo-seop's return to SBS as Matthew Lee is highly anticipated. Known as 'SBS's son' after his success in series like 'Dr. Romantic,' 'Still 17,' 'Lovers of the Red Sky,' and 'Business Proposal,' he has also gained global fame with the Academy Award-winning 'K-Pop Demon Hunters.' Fans worldwide are eager to see his portrayal of the young farmer character.

Catch Ahn Hyo-seop's unique transformation as the young farmer Matthew Lee in SBS's new Wednesday-Thursday drama 'On Sale Today,' premiering on April 22nd at 9 PM.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr