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Park Ji-hoon Tops March 2026 Drama Actor Brand Reputation Rankings
The Korea Corporate Reputation Research Institute analyzed 94,148,890 pieces of brand big data from February 18 to March 18, 2026, for 100 actors currently appearing in dramas. The data was measured based on consumer brand participation, media volume, communication volume, and community volume, and was indexed using a brand reputation algorithm. Compared to February's drama actor brand big data of 97,863,425, there was a 3.80% decrease.
The analysis of drama actor brand reputation was conducted using participation index, media index, communication index, and community index. The brand reputation index is derived by extracting brand big data and analyzing consumer behavior through a reputation analysis algorithm, categorizing it into participation value, communication value, media value, community value, and social value, with weighted indicators.
The brand reputation big data analysis can measure positive and negative evaluations of the brand, media sources and interest, consumer interest and communication volume, community spread of issues, and reactions and popularity of content.
Park Ji-hoon, who topped the brand reputation rankings, achieved a participation index of 2,916,083, a media index of 2,700,799, a communication index of 1,870,080, and a community index of 1,388,790, resulting in a brand reputation index of 8,875,752. Previously, Park Ji-hoon made headlines as a member of the idol group Wanna One, achieving first place on music charts with their debut song. Recently, his film 'The Man Who Lives with the King' surpassed 13 million viewers, once again drawing attention.
In second place, Lee Jun-hyuk's brand achieved a participation index of 1,050,449, a media index of 1,022,484, a communication index of 935,010, and a community index of 646,494, resulting in a brand reputation index of 3,654,437.
In third place, Shin Hye-sun's brand achieved a participation index of 918,403, a media index of 878,816, a communication index of 1,103,547, and a community index of 745,265, resulting in a brand reputation index of 3,646,031.
In fourth place, Moon Sang-min's brand achieved a participation index of 899,870, a media index of 916,913, a communication index of 939,860, and a community index of 747,727, resulting in a brand reputation index of 3,504,369.
In fifth place, Go Yoon-jung's brand achieved a participation index of 769,626, a media index of 777,791, a communication index of 1,469,548, and a community index of 468,948, resulting in a brand reputation index of 3,485,913.
He also noted, "In the drama actor brand category, the March 2026 brand big data analysis showed a 3.80% decrease compared to February's 97,863,425. Detailed analysis revealed a 0.10% decrease in brand consumption, a 0.54% increase in brand issues, a 0.60% decrease in brand communication, and a 12.51% decrease in brand spread."
Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr
