Kang Ho-dong Transforms into a Bookstore Owner in New Coupang Play Show

Kang Ho-dong, who debuted in 1993, has taken on a new role as a bookstore owner.

The new Coupang Play variety show 'Kang Ho-dong's Bookstore,' first aired on the 6th, features Kang Ho-dong as 'Hocrates,' a bookstore owner with a loud voice but a gentle heart, embodying the INFP personality type. In this talk show, Hocrates engages in heartfelt conversations with guests who visit his bookstore, sharing life stories and insights.

Hocrates, a character inspired by Socrates, is portrayed as an immortal being who has lived for thousands of years, exploring humanity and seeking life's answers. Having experienced various roles from philosopher to athlete, advisor, and host, Hocrates opens a small bookstore in the world's cutest neighborhood, 'Kang Ho-dong,' in 2026, welcoming guests with open arms.

Kang Ho-dong fully immerses himself in the role of Hocrates. His excitement in greeting guests showcases his unique, cheerful energy, captivating viewers. From the first meeting with actor Ha Jung-woo, Kang Ho-dong establishes a natural chemistry through lively banter, using his friendly reactions and well-timed questions to guide the conversation smoothly.

Utilizing his strength in talk shows, Kang Ho-dong anchors the program from the start. He listens intently to guests' book recommendations and life stories, engaging in deep conversations, and demonstrating the hosting skills he has honed over years in various entertainment programs.

'Kang Ho-dong's Bookstore' is available every Friday at 4 PM on Coupang Play.

By Seyoon Jung, TenAsia Reporter yoon@tenasia.co.kr