POLHAM Names Actress Jang Gyu-ri as New Muse for 2026

Casual brand POLHAM has announced actress Jang Gyu-ri as its new muse for 2026. Joining the brand alongside actor Song Kang, Jang Gyu-ri is set to bring her bright and healthy energy, along with her natural charm, to effectively convey POLHAM's identity of stylish daily casual wear to a broad consumer base.

After leaving the idol group 'fromis_9' in 2022, Jang Gyu-ri made her acting debut in the drama 'It's Okay to Not Be Okay.' Since then, she has built a solid filmography across various genres, including 'Cheer Up,' 'Player 2: The War of the Conmen,' and 'The Phone Call You Are Making Now.' Her genuine and approachable demeanor, coupled with her captivating acting skills, have resonated well with the MZ generation, garnering high levels of empathy and likability.

A representative from POLHAM stated, "We decided to collaborate with actress Jang Gyu-ri because her positive energy and healthy image deeply resonate with POLHAM's brand identity. We anticipate that the chemistry she has naturally built with actor Song Kang through their drama projects will translate into a positive synergy for our brand campaign."

With the slogan 'Happy Together,' POLHAM aims to offer casual wear that seamlessly integrates into everyday life, regardless of age or gender. The brand has established a strong presence in the casual wear market by consistently offering items that balance reasonable pricing with high utility. POLHAM continues to reinterpret stable fits and practical materials in a trendy manner, maintaining the trust of a wide customer base.

Jang Gyu-ri has been cast as the lead actress in the upcoming tvN drama 'Four Hands,' set to air this year. 'Four Hands' is a story about friendship, love, competition, and growth among youths at an art high school. Jang Gyu-ri will share the screen with male leads Song Kang and Lee Jun-young.

The visual campaign for POLHAM's 2026 season featuring Jang Gyu-ri will be unveiled sequentially.

Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr