BLACKPINK's Jennie Boosts 'EXchange 4' to a Spectacular Finale

'EXchange 4' wrapped up its season with a dazzling finale, thanks to a special appearance by BLACKPINK's Jennie.

According to the weekly chart released by Viu, a leading OTT platform in Asia, for the fourth week of January (January 19th to January 25th), 'EXchange 4' ranked 2nd in Hong Kong, 3rd in Singapore, 4th in Indonesia, and 6th in both Thailand and Malaysia, securing top positions in major Asian countries.

The final episode, released on January 21st, featured a surprise guest appearance by global icon BLACKPINK's Jennie, which created a buzz. Her appearance was made possible due to her special connection with regular panelist Simon Dominic, instantly capturing the attention of global fans and elevating the show's finale to its peak in terms of buzz. Previously, Jennie was publicly known to have dated EXO member Kai, and after their breakup, she was rumored to be dating singer G-Dragon and BTS member V.

With this, the 'EXchange' series has achieved a record of landing in the 'Top 5' of Viu's charts for three consecutive seasons, from season 2 to the current season 4. This achievement goes beyond a one-time hit, establishing the series as a trusted and strong 'steady-seller entertainment IP' among Asian viewers. The show's unique and delicate narrative and emotional lines that resonate universally are analyzed as the driving force behind its success.

Meanwhile, Viu, operated by Hong Kong's PCCW, is a leading OTT platform in Asia that showcases Korean content to global markets including Asia, the Middle East, and Africa. Currently, it is popularizing K-content such as 'The Honor: Her Court', 'Bloody Flower', and 'Bake Your Dream'.

Reporter: Kim Se-ah, TenAsia haesmik@tenasia.co.kr