'Beloved Bandit' Soars in Global Popularity Amidst K-Drama Slump

KBS weekend mini-series 'Twelve', 'Eunsoo's Good Day', and 'Last Summer' have all struggled to capture audiences, but 'Beloved Bandit', starring Nam Ji-hyun, is making waves both in terms of buzz and global OTT rankings. 'Eunsoo's Good Day' was highly anticipated as Lee Young-ae's return to KBS after 26 years but fell short of expectations.

'Beloved Bandit' started with a 4.3% viewership rating for its first episode and has climbed to 7.0% by its 10th episode, continuing its successful run. According to the FUNdex TV-OTT drama buzz rankings by Good Data Corporation, it ranks 4th. On Rakuten Viki, a global OTT platform specializing in Asian entertainment, it entered the weekly TOP 5 in viewer numbers across the Americas, Europe, the Middle East, and Oceania during its first week and has maintained its position through the third week. In Southeast Asia, it debuted at number 1 and remains in the weekly TOP 3, showcasing its global appeal as of February 3, 2026.

The show's popularity is driven by the actors' performances and chemistry. Nam Ji-hyun (as Hong Eun-jo) and Moon Sang-min (as Lee Yeol) captivate with their charming smiles, earning the nickname 'Dodo Couple' (a blend of 'bandit' and 'prince') from fans. Their adorable on-screen chemistry adds warmth to the series.

Hong Min-ki as Lim Jae-i and Han So-eun as Shin Hae-rim also exude lovable energy with their playful 'V' poses. Lee Seung-woo, who plays Daechu, showcases delightful synergy with Nam Ji-hyun and Moon Sang-min.

The sibling and brotherly dynamics among the cast also draw attention. Nam Ji-hyun and Song Ji-ho, playing siblings Hong Eun-jo and Hong Dae-il, display a genuine sibling vibe with their similar smiles. Meanwhile, Moon Sang-min and Ha Seok-jin (as Lee Gyu) portray a regal and serious atmosphere befitting their roles as king and prince.

The 11th episode of 'Beloved Bandit' will air on the 7th at 9:20 PM.

Jung Se-yoon, TenAsia Reporter yoon@tenasia.co.kr