Kim Bum Stars as Executive in New SBS Drama 'On Sale Today'

Actor Kim Bum, who debuted in 2006 and is now 36, takes on the role of an executive at a global skincare brand in the drama.

SBS's new Wednesday-Thursday drama 'On Sale Today' is set to premiere on the 22nd and has captured attention with its third teaser video. The series follows the chaotic life of young farmer Matthew Lee (played by Ahn Hyo-seop) and shopping host Dam Ye-jin (played by Chae Won-bin) in Deokpoong Village.

The released video showcases Matthew Lee's relentless efforts to handle various village complaints, from kimchi-making to beehive removal, drawing viewers' attention. Dam Ye-jin also struggles to catch a chicken under the stern orders of village matriarch Song Hak-dae (played by Go Doo-shim), while humorously dealing with the constant offerings of food.

The vibrant and heartwarming energy of Deokpoong Village residents is palpable as they break down the walls of these two young professionals. Meanwhile, the appearance of Seo Eric (played by Kim Bum), the executive director of a global skincare brand, introduces a subtle tension among Matthew Lee, Dam Ye-jin, and himself, adding intrigue to the story.

The drama hints at unexpected romantic sparks among the villagers, promising a heartwarming experience. Notably, the budding romance between Dam Ye-jin, who finds her smile again in Deokpoong Village, and Matthew Lee, who encourages her to relax, brings a smile to viewers' faces.

The daily lives of the lively Deokpoong Village residents and the romance that blossoms between Matthew Lee and Dam Ye-jin are drawing increasing interest. As Dam Ye-jin says, "It feels like walking instead of running," 'On Sale Today' is anticipated to offer viewers a comforting and warm embrace.

The drama, featuring the perfectionist farmer Matthew Lee (aka Quail) and the sell-out shopping host Dam Ye-jin, promises a delightful seasonal romance of 'real-life hustlers' entangled day and night. 'On Sale Today' premieres on the 22nd at 9 PM.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr