Drama 'Dynamite Kiss' Takes Global Audiences by Storm

Jang Ki-yong and Ahn Eun-jin are making waves with their latest project, “Dynamite Kiss,” which has sparked a K-romance craze.

SBS's Wednesday-Thursday drama 'Dynamite Kiss' (written by Ha Yoon-ah, Tae Kyung-min/directed by Kim Jae-hyun, Kim Hyun-woo/produced by Studio S, Samhwa Networks) tells the story of a single woman who disguises herself as a mother to secure a job and the mutual secret romance that ensues with her team leader. Starring the hot duo of 2025, Jang Ki-yong (as Gong Ji-hyuk) and Ahn Eun-jin (as Go Da-rim), the drama kicks off with a thrilling kiss and delivers an intense dopamine-fueled romance. It has maintained the number one spot in weekday drama ratings across all channels for five consecutive weeks.

What is particularly encouraging is the show's popularity beyond domestic borders, reaching international audiences. 'Dynamite Kiss' entered Netflix's global top 3 in its first week, signaling its success. By the second week, it climbed to global number 2, and by the third and fourth weeks, it held the top spot globally for two consecutive weeks. The drama has garnered strong support, especially in Asia and the Americas, where K-dramas are highly favored (non-English speaking regions).

Many international viewers have expressed their enthusiasm for 'Dynamite Kiss', saying, "I eagerly await each episode," "The actors are handsome and beautiful with great chemistry," "The fast pace is enjoyable," "I laugh a lot, and my heart races," "I love how it starts light and deepens emotionally," "The OST's timing is perfect," "I can't stop watching because it's so heart-wrenching," "The endings make it impossible not to watch the next episode," and "It's the best rom-com of the year." With such explosive reactions, the global popularity of 'Kiss for No Reason!' is expected to continue for the foreseeable future.

The global appeal of 'Dynamite Kiss' can be attributed to its impactful and intuitive dialogue, the irresistible charm and chemistry of its actors, the fast-paced and rhythmic direction, and a storyline that seamlessly blends comedy and romance. These are the same elements that have allowed numerous Korean rom-coms to captivate audiences worldwide since the rise of the Korean Wave. By maximizing what they do best, 'Dynamite Kiss!' has successfully reignited the global 'K-romance' phenomenon.

'Dynamite Kiss' has only four episodes remaining. In the 10th episode's ending, the two protagonists, Gong Ji-hyuk (played by Jang Ki-yong) and Go Da-rim (played by Ahn Eun-jin), finally confirmed their feelings for each other and shared a romantic kiss, leaving many passionate viewers eagerly anticipating the next installment.

SBS's Wednesday-Thursday drama 'Dynamite Kiss' airs on the 17th at 9 PM.

Kim Ji-won, TENASIA Reporter one@tenasia.co.kr