'Rookie Director Kim Yeon-koung' Dominates Sunday Ratings and Buzz

MBC's 'Rookie Director Kim Yeon-koung' has emerged as the top contender in both buzz and viewership ratings, claiming the title of Sunday’s strongest show.

According to the 'Fundex Report: K-Content Competitiveness Analysis' released by Good Data Corporation for the third week of October, 'Rookie Director Kim Yeon-koung' ranked first in TV-OTT non-drama buzz on Sundays. Kim Yeon-koung also secured the top spot in TV-OTT non-drama cast buzz and ranked fifth overall in TV-OTT non-drama categories.

The show, which is a fresh attempt at a volleyball variety program, showcases Kim Yeon-koung's genuine leadership and the growth narrative of 'Pilseung Wonder Dogs,' capturing viewers' hearts and maintaining high buzz and ratings.

The fourth episode, aired on the 19th, recorded a 2.6% viewership rating among the 20-49 demographic, dominating all Sunday broadcast programs. It ranked first across all programs, including variety shows and dramas, aired on Sunday.

'Rookie Director Kim Yeon-koung' is a sports reality variety show that captures the heartfelt challenges and growth stories of director Kim Yeon-koung and the 'Pilseung Wonder Dogs' team. Praised for making viewers realize how entertaining volleyball can be, it has established itself as the 'representative Sunday variety show,' opening a new chapter in sports entertainment.

'Rookie Director Kim Yeon-koung' airs every Sunday at 9:10 PM.

Tae Yuna, Ten Asia Reporter youyou@tenasia.co.kr