TV
Lee Chae-min Tops October 2025 Drama Actor Brand Reputation Rankings
The Korea Corporate Reputation Research Institute(한국기업평판연구소) analyzed 101,266,718 pieces of brand big data from September 7 to October 7, 2025, for 100 actors currently appearing in dramas. The data was measured in terms of brand participation, media presence, communication, and community engagement, and was quantified using a brand reputation algorithm. Compared to the 81,744,771 pieces of drama actor brand big data from September, there was a 23.88% increase.
The analysis of drama actor brand reputation involved evaluating participation, media, communication, and community indices. The brand reputation index was derived by extracting brand big data and analyzing consumer behavior through a reputation analysis algorithm, categorizing it into participation value, communication value, media value, community value, and social value, with weighted indicators.
The brand reputation big data analysis allows for the measurement of positive and negative evaluations of the brand, media sources and interest, consumer interest and communication volume, community spread of issues, and reactions and popularity of content.
Lee Chae-min, who topped the brand reputation rankings, achieved a participation index of 2,111,967, a media index of 1,541,157, a communication index of 2,072,977, and a community index of 2,491,556, resulting in a brand reputation index of 8,217,657. Song Seung-heon, in second place, had a participation index of 335,650, a media index of 372,718, a communication index of 1,507,013, and a community index of 1,704,177, with a brand reputation index of 3,919,557.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "In the October 2025 drama actor brand reputation analysis, Lee Chae-min ranked first. In the big data link analysis, 'passionate performance,' 'reinvent,' and 'diverse' were prominent, while in the keyword analysis, 'Bon Appétit, Your Majesty,' 'Lee Heon,' and 'irreplaceable actor' were significant. The positive ratio was analyzed at 93.75%."
He added, "The October 2025 brand big data analysis for the drama actor brand category showed a 23.88% increase compared to the 81,744,771 pieces of drama actor brand big data from September. Detailed analysis revealed a 14.56% increase in brand consumption, a 10.17% increase in brand issues, a 33.53% increase in brand communication, and a 29.89% increase in brand spread."
This drama actor brand reputation survey was conducted from September 7 to October 7, 2025, analyzing brand big data for actors including Lee Chae-min, Song Seung-heon, Lee Young-ae, Shin Ye-eun, Jun Ji-hyun, Lim Yoon-a, Jang Dong-yoon, Uhm Jeong-hwa, Ko Hyun-jung, Kim Da-mi, Heo Nam-joon, Kim Young-kwang, Kang Dong-won, Kang Han-na, Kim Go-eun, Lee El, Kim Gun-woo, Lee Re, Park Ji-hyun, Han Suk-kyu, Yoon Seo-ah, Jung Il-woo, Lee Ha-nui, Ma Dong-seok, Kim Bo-ra, Bang Hyo-rin, Choi Guy-hwa, Jung In-sun, Yoon Hyun-min, Rowoon, Jang Shin-young, Park Yong-woo, Yoo Jin, and Jeon Yeo-bin.
Reporter Se-yoon Jung, TenAsia yoon@tenasia.co.kr
