K-Pop Group 'Yours' Set to Conquer Chinese Market Amid Hallyu Ban Concerns

SBS's global audition program 'Be My Boys' has formed a new group called Yours, which is gearing up to focus its activities primarily in the Chinese market. Pinnacle Entertainment's CEO, Park Kwon-young, addressed the ongoing Hallyu ban in China during a recent press conference.

Yours, consisting of members Hyo, Lee Yeon-tae, Moon Jae-il, Kim Bo-hyun, Kai, Kang Jun-sung, Park Se-chan, and Haruto, held a 'Be My Boys Debut Group Global Press Conference' at a studio in Yongsan District on the 1st of the month. They discussed their plans following their debut.

CEO Park stated, "The Hallyu ban is beyond our control, so we will focus on other promotional activities and acting projects. Once there is a clearer outlook on the ban, we will establish more concrete plans."

Yours is a rookie group formed by the final eight members selected during the live broadcast finale of 'Be My Boys' on the 30th of last month. The group's name, 'Your Hertz,' signifies the idea of scattered waves coming together to create 'one music that connects you and me.' Their debut project is spearheaded by Pinnacle Entertainment and Lucky Door, a Chinese entertainment company with 30 years of experience.

In addition to their music debut, Yours is also expected to participate in drama and film productions.

Reported by Min-kyung Lee, TenAsia 2min_ror@tenasia.co.kr