TV
Controversies Surround New Korean Dramas: Cultural Insensitivity and Production Oversights

The first drama to face criticism is 'To the Moon,' set to air next month. On the 20th, the production team released a teaser video featuring actors Ra Mi-ran, Lee Sun-bin, Jo A-ram, and Kim Young-dae dressed in Arabian-style costumes, dancing in a manner reminiscent of 1980s-1990s ice cream commercials.
After the scene circulated, many viewers from Arab regions expressed discomfort, stating it mocked their traditional culture. Domestic viewers also criticized the scene, noting that the commercial style is outdated by 30 years and questioning how no one anticipated the backlash from Arab audiences.
MBC responded by deleting the video and admitting, "We lacked cultural consideration," promising to approach future projects with more care and caution.

Critics questioned how the production team failed to catch such an error, especially in a historical drama where accuracy is crucial. The team apologized on the 25th, acknowledging the mistake and stating that corrections would be made for re-broadcasts and VOD services. They vowed to be more diligent in future production and review processes.


In response, the production company Showbox explained that the late-night filming led to inadequate site cleanup. They apologized to the filming location and relevant authorities, promptly cleaning up the site. However, a complaint was filed with the national e-People system, requesting fines and preventive measures against the production team.

Viewers criticized the scene, highlighting the dangers of promoting alcohol consumption in a hazardous environment like a construction site. Public broadcaster KBS faced scrutiny for airing such content.
In response, the 'Brilliant Days' team explained on the 27th that the scene was intended to indirectly highlight the dangers of drinking on the job. They apologized for any discomfort caused and promised to consider the social impact of their content as a public broadcaster.
By Da-yeon Jeong, TenAsia Reporter light@tenasia.co.kr