Kyoka: The Rising Star of 'Street Woman Fighter' Season 3

'You Know What' - Lee So-jung from TenAsia captures intriguing issues in the broadcasting world to stimulate the public's dopamine.

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A new star has emerged in the third season of Mnet's 'Street Woman Fighter' (SWF), titled 'World of SWF' (WSWF). The spotlight is on Kyoka, a dancer from the Japanese crew 'Osaka Ojo Gang'. From the moment the preview video was released, Kyoka's presence was undeniable, and within just a month, her fandom and industry response have significantly expanded. Even before the show concluded, Kyoka is being hailed as the biggest beneficiary of this 'SWF' series.

Since the first broadcast of 'SWF' on May 27, Kyoka's popularity has skyrocketed. Her Instagram followers, which were around 150,000 before the show, surged to 750,000 within a month. Numerous fan accounts have emerged, with fans actively editing and sharing Kyoka's stage scenes. This reaction, which goes beyond a fleeting interest, indicates the formation of a systematic fandom centered around Kyoka.

Proving her popularity, Kyoka recently graced the cover of the July issue of Elle, alongside Kim Seon-ho and aespa's Giselle. She is the first dancer from 'SWF' Season 3 to be selected for a solo cover, garnering attention both inside and outside the industry. This demonstrates her powerful influence not only in the dance scene but also as a fashion and beauty icon.

Kyoka's popularity is also evident within the show. Among 'SWF'-related YouTube videos, Osaka Ojo Gang's videos consistently rank high, excluding the Korean crew 'Beomjeop'. Many attribute the team's increased visibility to Kyoka's individual star power. With her familiarity with the global stage, expressive performance, and extraordinary visuals, she has played a central role throughout the show.

Kyoka is an all-around dancer who captivates with her exceptional dance skills, charming cat-like appearance, and unique aura. Her distinctive voice and individualistic styling, reminiscent of an animated character, enhance her presence as 'moving content' both on and off the stage.

Kyoka is reportedly receiving interview and photoshoot offers from various media outlets, including Elle. Some brands are also considering the possibility of utilizing her image. The fact that she is gaining attention in various fields, not just as a trending topic, solidifies her position in the industry.

Amid her rising popularity, a negative issue has surfaced. An old photo of Kyoka wearing a shirt with the Rising Sun Flag (a symbol of Japanese imperialism) has resurfaced on social media. Although the photo is believed to have been taken years ago, some viewers have criticized her, stating that an apology or statement is necessary given the photo's circulation. Due to her profession as a global dancer, there are also opinions pointing out her lack of awareness regarding historical symbols.

Some argue that the photo is from the distant past and is not directly related to the show, urging caution against spreading the controversy. As of now, Kyoka has not made any official statement.

Despite the controversy, Kyoka's fandom continues to grow. Fans acknowledge the issue but maintain their support, stating, "We cannot deny the skills, effort, and image she has shown as a dancer." Some express their willingness to support her long-term career, saying, "If it's a mistake, it can be corrected."

Although the final winning crew has yet to be determined, Kyoka has already established herself as the most talked-about contestant on 'SWF'. She has transcended being recognized as an outstanding dancer to become a figure with significant brand value in the content consumption market. Some suggest that she has built enough infrastructure to continue her activities in Korea.

As the 'SWF' series progresses, the career expansion and branding of individual dancers become more pronounced, with Kyoka emerging as a star symbolizing this trend. Her stage presence, which began with dance, now influences fashion, content, and global marketing. The industry is keenly watching where she will head next and how this explosive attention will sustain.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr