Controversy Surrounds Comedian Kim Won-hoon's Debut on 'Nego King' Season 7

'Did You Know?' Reporter Lee So-jung from TenAsia captures intriguing issues in the broadcasting world to stimulate the public's dopamine.

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The popular web variety show 'Nego King' from Dallas Studio has returned for its seventh season after an 8-month hiatus, with comedian Kim Won-hoon taking on the role of the new MC. However, his debut has sparked controversy due to inappropriate remarks and outdated humor during a street interview.

The first episode of 'Nego King' Season 7, released on the 27th of last month, featured the dessert brand 'Lara Sweet.' Kim Won-hoon made his debut as the new MC, attempting his first negotiation with the brand. 'Nego King' has been a beloved series with various MCs like Hwang Kwang-hee, Jang Young-ran, and Hong Hyun-hee, known for their unique charm and style. The show is loved for its concept of negotiating with companies from a consumer's perspective to secure real benefits.

Expectations were high for Kim Won-hoon's debut, especially since the previous MC, Hong Hyun-hee, successfully negotiated a discount of over 60% with 'Lara Sweet.' However, the atmosphere shifted dramatically once the episode aired.

Before the main negotiation, Kim Won-hoon conducted street interviews with citizens. During this segment, he encountered a couple in their 20s who had been dating for a month. He made an unexpected remark, asking if they had just come from a motel, leaving viewers uncomfortable. Despite the couple's visible discomfort, Kim continued with another inappropriate joke, telling the male, "You have lipstick marks on your mouth."

The scene quickly spread on social media, with viewers criticizing it as "lowbrow humor reminiscent of 20 years ago," and noting that Kim failed to recognize the couple's discomfort. Many viewers, who anticipated the show's signature cheerful and friendly atmosphere, felt that Kim's comedic style clashed with the program's nature.

The controversy didn't end there. Upon arriving at the company's headquarters, Kim expressed dissatisfaction over the lack of a welcoming ceremony, comparing it to the previous MC's experience with confetti and balloons. While some dismissed it as a 'variety show setup,' others criticized his self-centered attitude and questioned the need to mention Hong Hyun-hee.

As a result, Kim Won-hoon's 'Nego King' is off to a rocky start. Instead of maintaining the 'friendly rapport with citizens,' 'intense negotiations with companies,' and 'trustworthy consumer advocate' image established by previous MCs, Kim's approach has been criticized for forcing humor and being disrespectful. Given that 'Nego King' must balance brand promotion with consumer benefits, the MC's demeanor and language significantly impact the brand's image. Some viewers have expressed concerns that brands might hesitate to participate if uncomfortable remarks continue.

Some netizens have suggested that "he might have been nervous for the first episode" or "it could have been a mistake, so let's give him another chance," urging restraint in criticism. Historically, 'Nego King' has adjusted its tone and atmosphere based on viewer feedback each season, leading to speculation that the production team might address the controversy by incorporating viewer opinions.

While variety shows aim to entertain, humor should not come at the expense of making others uncomfortable. Outdated humor codes struggle to resonate, and a lack of empathy can lead to a show's downfall. For Kim Won-hoon's 'Nego King' debut to establish itself as a positive 'consumer-friendly' variety show, proving sincerity is paramount.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr