Rising Star Park Ju-hyun Faces Image Challenges Amid Personal Controversies

Actress Park Ju-hyun is currently facing challenges to her positive public image due to recent personal controversies. At a crucial time when she needs to solidify her status as a beloved celebrity with multiple upcoming projects, she has found herself embroiled in a series of scandals.

A graduate of the Korea National University of Arts, Park Ju-hyun made her debut in the 2019 drama stage 'Wife's Bed' and quickly rose to stardom in 2020 with her role as Bae Gyu-ri in Netflix's 'Extracurricular.' In 'Extracurricular,' she portrayed a high school student involved in morally questionable activities with a calm and realistic approach, captivating viewers and gaining significant attention from both the public and the industry.

Park Ju-hyun has been actively expanding her acting spectrum through various dramas and films. She has starred in numerous dramas such as 'Zombie Detective,' 'Mouse,' 'Love All Play,' 'The Forbidden Marriage,' and 'Perfect Family,' and has taken on significant roles in films like 'Seoul Vibe' and 'Drive.' While she has generally received favorable reviews for her fresh charm and excellent acting skills, she has yet to surpass the buzz generated by 'Extracurricular.' Nevertheless, she has solidified her position in the industry with continuous casting in diverse projects.

Until recently, Park Ju-hyun was perceived as an actress dedicated solely to her craft, free from controversy. However, in her fifth year since debut, she has been involved in two negative issues.

The first incident occurred at the '45th Blue Dragon Film Awards' last month. When Jung Woo-sung, who was embroiled in an 'extramarital child controversy,' stated, "I will take full responsibility for my son," Park Ju-hyun responded with enthusiastic applause and cheers. Although her reaction was overshadowed by Lim Ji-yeon's presence, it left a negative impression on some members of the public.

The second issue arose a month later with dating rumors involving Song Min-ho. According to media reports, the two developed a romantic relationship after co-starring in the 2022 film 'Seoul Vibe.' The timing of the rumors coincided with Song Min-ho facing allegations of manipulating attendance records and inadequate service during his military service, further fueling the controversy.

While their agencies have stated that their relationship is a "private matter" without providing specific details, the lack of denial has led to widespread interpretation that they are indeed a couple.

In addition to her acting career, Park Ju-hyun has been increasing her appearances on variety shows to connect more with the public. She has been a regular member of 'Iron Girl Squad' and has appeared as a guest on shows like 'Running Man' and 'Amazing Saturday - Doremi Market,' striving to build a more approachable image.

Enhancing her public appeal as a celebrity is essential alongside her acting endeavors. Building a friendly image is crucial for gaining public favor. However, as she approaches her seventh year in the industry, Park Ju-hyun finds herself at the center of negative issues due to her applause for Jung Woo-sung and dating rumors with Song Min-ho. Concerns are being raised that these controversies may hinder her efforts to establish a positive image.

Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr