Baek Jong-won opens up about management controversy

Baek Jong-won spoke about the recent controversy over The Born Korea's multi-brand management, starting with the conflict with some store owners of The Born Korea brand 'Yeondon Ball Cutlets'.

‘Son Seok-hee’s Questions’ will be aired for the first time on the 13th. Among the five essential questions asked by Son Seok-hee, who returned to his hometown MBC after 11 years with 'Questions', the first one is about making a living and 'self-employment'.

Self-employment, the foundation of Korea's domestic economy, has been in crisis ever since the IMF foreign exchange crisis. It's been a long time since stories of success in business became a thing of the past, but the number of people who dream of becoming their own business owner has steadily increased, and there are currently 6 million self-employed people in Korea. Baek Jong-won, CEO of The Born Korea, the godfather of the restaurant industry and a representative franchise businessman. We ask him about the essence of the self-employment crisis theory.

CEO Baek Jong-won, who participated in the recording of 'Questions', was bombarded with questions from host Seok-hee Son for over three hours. From the recently erupted conflict with some store owners of The Born Korea brand ‘Yeondon Bowl Cuts’ to the controversy over The Born Korea’s multi-brand management.

Why does CEO Baek Jong-won, a businessman, continue his 'good' social actions to save local markets and festivals? How much responsibility does he have as a public figure with strong influence? In response to the questions asked by Son Seok-hee, CEO Baek Jong-won answers more than ever. He gave an honest answer. A fierce talk show between two people begins amidst the world's criticism and praise for Baek Jong-won.

‘Self-employed people, adapt to changes in the world’. Big data analyst Song Gil-young, known as a digital prophet, chooses ‘self-employed’ as the occupation that most symbolizes the rapidly changing world. With the advent of the 4th Industrial Revolution and artificial intelligence, an era has arrived in which greater capabilities are required from self-employed people.

Consumers have begun to desire more specifically what they like, and numerous platforms that allow them to purchase them cheaply and quickly are also threatening self-employed people. In this situation, the way for self-employed people to survive is to find specific answers to the question, ‘How to live in this era.’ Big data expert Song Gil-young explores ways to find the answer together.

‘Questions’ will be broadcast every Saturday at 8:40 PM starting July 13th.

Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr