'What do you do when you play?' Donation of 1.13 billion won in profits

MBC's entertainment show 'What Do You Do When You Play?' continues the donation campaign that started in 2019 for the fifth year, showing its positive influence.

‘What Do You Do When You Play?’ will deliver donations again this year according to the wishes of the cast and production team of Yoo Jae-seok, Haha, Joo Woo-jae, Park Jin-joo, Lee Yi-kyung, and Lee Mi-joo. The total amount of profits in 2023 earned through the music and additional businesses of 'JS Entertainment' One Top and Juju Secret is 1.13 billion won.

Proceeds will go to the Korea Pediatric Cancer Foundation, Severance Children's Hospital, Seoul National University Children's Hospital, Green Umbrella Children's Foundation, Milal Welfare Foundation, Anna's House, Fruit of Love, Eastern Social Welfare Association, Love Field Together, Snails of Love, and Babsang Community Briquette Bank. Donated to local organizations.

‘What do you do when you play?’’s donation campaign began with drum prodigy Yugostar’s ‘You Flash’ project in 2019. At the time, music profits were donated to customized music education for children and youth, which supports musically gifted children in difficult circumstances. Since then, donations have continued every year through projects such as 'Mulberry For You', 'Room Concert', 'Ssak3', 'Refund Expedition', 'MSG Wannabe', and 'WSG Wannabe'.

A donation like this from ‘What Do You Do When You Play?’ attracts attention as a record rarely seen in recent entertainment programs. In addition to the laughter and emotion that can be provided through the program, it is spreading extraordinary influence by taking the lead in realizing the beautiful value of good deeds.

'What do you do when you play?' The side said, “We are grateful to be able to return the love we received from viewers in 2023 to more people. “The production team and the cast came together in the hope that more people would feel warm, and I am happy that we were able to share our hearts like this.”

The last special feature of 2023 of ‘What Do You Do When You Play?’, which delivered heartwarming news of donations, will be the ‘Good Deeds Co., Ltd.’ episode. Manager Yoo Mi-dam (Yoo Jae-seok) and employees plan to deliver warm smiles at the end of the year through the good deeds they do in their daily lives. ‘What do you do when you play? – The ‘Good Deeds Inc.’ episode will be broadcast at 6:30 pm on the 30th.

Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr