'Seojin's' opens on February 24th and predicts great business

‘Seojin’s’ will open on February 24th.

tvN's entertainment show 'Seojin's' is a new franchise restaurant following 'Youn's Restaurant', and is run by Lee Seo-jin, who was active as a director in 'Youn's Restaurant' and was promoted to president.

Unlike 'Youn's Restaurant', which has been serving Korea's representative traditional foods such as bulgogi and bibimbap, 'Seojin's' plans to present a more friendly and lighter menu. People are curious about what management style Seojin Lee, who graduated from New York University's Department of Business Administration, will lead the restaurant.

In addition, Avengers Jung Yu-mi, Park Seo-joon, and Choi Woo-sik, who boast a lot of experience, are coming together again to take care of the novice president Lee Seo-jin. In particular, Kim Taehyung (V) of BTS, who captivated the world, joined as the youngest employee, completing the 'Seojin's' dream team, and interest is also focused on the chemistry of those who will run the restaurant together.

In the released main poster and trailer, you can see the ups and downs of the restaurant business of the 'Seojin's' family. First, the poster shows the 'Seojin's' family members smiling brightly at the entrance to a restaurant with an attractive sign that looks exactly like Lee Seojin. From Lee Seo-jin, who is showing off his boss pose while wearing sunglasses, to the employees with attractive cool smiles, a cheerful atmosphere can be felt.

Meanwhile, in the main trailer video, you can get a glimpse of the busy sales scene of 'Seojin's'. From the packed hall with no room to walk, to the cheerful ringing of the bell that continues to ring, to the voices of the employees shouting “Here’s your order,” you can expect a huge business.

While CEO Lee Seo-jin, veteran employees Jeong Yu-mi and Park Seo-joon, and newbie Kim Tae-hyung are all in confusion, Choi Woo-sik's bewildered voice saying, "It must have gone viral, why are you doing this?" brings laughter. Above all, Park Seo-joon, Choi Woo-sik, and Kim Tae-hyung, who are famous friends in the entertainment industry, are bickering playfully even though they are busy enough to want to lend a cat's hand, drawing curiosity about the teamwork of the three friends.

In this way, 'Seojin's', which has begun preparations for full-scale sales with the main trailer and poster, is predicting a different fun from 'Youn's Restaurant' through its more intense and realistic restaurant management story. Anticipation is even greater for the first business of ‘Seojin’s’ as it plans to stimulate the viewers’ five senses with a feast of appetizing food that will whet the appetite.

‘Seojin’s’ will be aired for the first time on the 24th of next month at 8:50 PM.

Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr