The hidden card is BTS V. It's always the same Na Youngseok, 'Seojin'

Following 'Kang's Restaurant' and 'Youn's Restaurant,' producer Na Young-seok's restaurant series 'Seojin's' is coming to viewers. The hidden card of this ‘Seojin’s’ is BTS’s V. The combination of 'global star' V, who is familiar to people all over the world, with existing members who have strong chemistry, instills anticipation for 'Seojin's'.

tvN's 'Seojin's' (directed by Na Young-seok, Jang Eun-jeong) is a new franchise restaurant following 'Youn's Restaurant', and is a restaurant entertainment show run by Lee Seo-jin, who was active as a director in 'Youn's Restaurant' and was promoted to president. It will premiere on February 24th at 8:50 PM. Unlike 'Youn's Restaurant', which has been serving Korea's representative traditional foods such as bulgogi and bibimbap, 'Seojin's' presents a more friendly and light menu.

Seojin Lee, who graduated from New York University's Department of Business Administration, previously attracted attention with her meticulous restaurant management in 'Youn's Restaurant'. I am curious about what kind of management style the restaurant will lead this time.

‘Experienced employees’ Jung Yu-mi, Park Seo-joon, and Choi Woo-sik come together once again to take care of Lee Seo-jin, a ‘novice president’ who was promoted from director. The chemistry between those who already have experience in cooking, serving, and calculating has been confirmed. The point to watch for 'Seojin's' this time is that BTS's V joined as the youngest employee. Since V has a close relationship with Park Seo-joon and Choi Woo-sik, it is expected that they would have quickly achieved teamwork.

You can also get a glimpse of the friendly atmosphere of the ‘Seojin’s’ family in the released main poster and trailer. The poster contains a sign that looks exactly like Seojin Lee and the members of 'Seojin's' smiling brightly at the entrance to the restaurant. Lee Seo-jin, wearing sunglasses and showing off his boss pose, and the employees with their cool smiles attract attention.

It also stimulates curiosity about what kind of reaction food familiar to Koreans will elicit from customers. It also arouses interest because viewers can sympathize with the reaction.

Na Young-seok's restaurant entertainment series has a similar format each time, but is always welcomed by viewers. This is because programs that are honest and compassionate approach viewers in a friendly way. This is why we are excited to see whether ‘Seojin’s’, which has captivated the taste buds of Koreans and people around the world, will be reborn as a ‘big hit restaurant’ again this time.

Kim Ji-won, Ten Asia reporter bella@tenasia.co.kr