'Boys Planet' fails to receive attention despite overwhelming popularity

≪Tae Yuna’s Oh Ye≫
‘The era of content overflow’. For readers who are wondering what to watch, reporter Tae Yu-na and Ten Asia will serve as an ‘entertainment guide.’ It adds fun to watching the program by delving into hot issues in the entertainment industry, as well as watching points, major characters, and behind-the-scenes stories.

---

The irony is that the viewership rating is in the 0% range, but the topicality is #1. The reaction on the Internet is enthusiastic, but on TV, it is quiet and dismal. This is the story of Mnet’s ‘Boys Planet’.

The 5th generation rookie K-POP boy group debut project ‘Boys Planet’ is the second poem of ‘Girls Planet 999’.
Zun. Like Kepler, who was born through 'Girls Planet 999', the debut group is created 100% through votes from global viewers.

Contrary to expectations, Kepler failed to achieve remarkable results after his debut. There was a lot of discussion among fans as the final member lineup, which was at the top at the time of the broadcast, changed drastically. Accordingly, expectations for ‘Boys Planet’ were not high. This is especially true because the music industry is currently in the golden age of girl groups.

However, 'Boys Planet' is gaining huge popularity online, especially among those in their 10s and 20s, as soon as it was released. From the first week, it ranked first in the combined topicality of the TV-OTT integrated non-drama and show series category announced by Data Corporation. TVING’s viewership share was also overwhelming. The highest viewership share exceeded 77% in episode 4.

In the first week of March rankings announced on the 7th, 'Boys Planet' ranked first in topicality. Even though the topicality score decreased by 10.7% compared to last week, it ranked first for the fourth time.

Above all, in the case of MBN's entertainment show 'Burning Trotman', which ranked second, the response was bound to be concentrated due to many issues such as Hwang Young-woong's school violence controversy, withdrawal, and finals, but it could not surpass the topicality of 'Boys Planet'. tvN's 'Seojin' and MBC's 'I Live Alone', which are recording viewership ratings approaching 10%, also ranked 4th and 6th, respectively.

‘Boys Planet’ is garnering so much attention that the total number of views on YouTube exceeds 200 million. However, if you look at the viewership ratings alone, it is at the level of a ‘disruption’. As expected, the viewership of ‘Boys Planet’ is overwhelmingly female in their 1020s. This generation is more accustomed to watching through OTT rather than TV. This means that it is difficult to prove the value of content through viewership ratings alone.

However, the 0% viewership rating is disappointing in terms of public awareness. 'Produce 101' gained great popularity, recording the highest viewer ratings of 3.9% in Season 1 and 5.2% in Season 2. This was directly related to the popularity of the debut group. Just as Kang Daniel, Park Ji-hoon, and Hwang Min-hyun are gaining popularity through solo activities through 'Produce' even after the disbandment of their project group.

However, it is difficult to find members of 'Boys Planet' who are currently popular. Although the program is ranked first in topicality, this is proven by the fact that none of the performers entered the top 10 in topicality. Names such as Seong Han-bin, Kim Ji-woong, Han Yu-jin, and Seok Matthew are mentioned a lot, but in the end, this is also a league of the viewer. In order for 'Boys Planet' to avoid following in Kepler's footsteps, it needs public awareness to break through the 0% viewership rating.

Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr