Baek Jong-won, employee strike, customer refund incident broke out

The highlight video of tvN's new entertainment show 'Business Genius White Sand Beach' has been released. Expectations are exploding as to whether Baek Jong-won, the best restaurant management expert in Korea, will be able to capture the tastes of locals in Morocco, Africa, a wasteland of Korean food, and Naples, Italy, the gourmet city.

In this video, it is revealed that Baek Jong-won, who has a variety of know-how and a thorough strategy, also encountered unexpected difficulties, providing dramatic fun. I am curious as to whether the drama 'Baek Jong-won's Challenge to Selling World' will be able to overcome this crisis and reach a happy ending.

#. Surviving by selling rice in Morocco, Africa, a ‘barren land of Korean food’, is it a hit or a hit?
One day, after receiving a mysterious letter addressed to a ‘business genius,’ the country Baek Jong-won fell into was Morocco, Africa. In a wasteland of Korean food, they were even given extreme conditions: capital of 3 million won and starting business within 72 hours. Baek Jong-won, who had shown confidence that “I can do it just by setting up a tent on the floor,” also had a mental breakdown when he saw the really bare floor and tent.

But he has a strong helper. Standing in line were Lee Jang-woo, now a restaurant owner, and sales genius BamBam. Lee Jang-woo, who dreams of becoming the next Baek Jong-won, learned Baek Jong-won's cooking skills one by one and took after him, becoming a little business genius, while BamBam has a charming smile that attracts customers and a level of friendliness that makes him quickly become friends with anyone. Equipped with, the sales power of ‘Moroccan insiders’ was showcased.

But business was real. Although he completed preparations for business through a difficult process under extreme circumstances, no one paid any attention to Baek Jong-won's restaurant. As the so-called 'scam' vibe loomed, Baek Jong-won even smiled bitterly, saying, "This is the real reality." It stimulates curiosity as to whether the business genius will collapse like this, or whether it will overcome all these crises and succeed in the rice business even in the wasteland of Korean food.

#. Surviving as a rice vendor in Naples, Italy, the 'city of gastronomy', what is the full story of the employee strike?
The second place where the business genius was discovered is Naples, Italy. Baek Jong-won, who opened 'Baekban House' in a narrow alley, entered the business with the determination to show the taste of fire. In addition to Lee Jang-woo, who followed Baek Jong-won from Morocco in Africa, John Park, a 'linguistic genius' who dominated the hall with his excellent Italian skills, and Yuri, a 'human resources genius' who showed sharp managerial skills, joined the staff.

However, Naples is a world-famous ‘city of gastronomy’. It was never easy to satisfy the locals with their picky tastes. In the end, it led to a refund situation with complaints such as “(This food) makes no sense” and “It’s too spicy and salty.” Nevertheless, with the sole intention of turning the business upside down in Naples, the essence of business genius cuisine that will satisfy everyone's taste buds was unfolded, shouting, “Anything is possible, so come on!” As a result, loyal customers of the soup were created who requested refills.

I thought we were on a roll, but problems arose elsewhere. Labor-management conflict exploded between the boss, who was happy with his main job even though he constantly cooked until his face was red, saying, “This is the most fun,” and the employees, including Lee Jang-woo, John Park, and Kwon Yuri, who had no time to rest or focus. Attention is being paid to whether Baek Jong-won will be able to successfully conclude the Naples business by embracing the employees who declared a strike, saying, “Someone please stop the boss.”

‘Business Genius White Sand Beach’ will be aired for the first time on April 2nd at 7:40 PM.

Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr