Na Young-seok, ‘Seo Jin’, couldn’t surpass the previous work

≪Tae Yuna’s Oh Ye≫
‘The era of content overflow’. For readers who are wondering what to watch, reporter Tae Yu-na and Ten Asia will serve as an ‘entertainment guide.’ It adds fun to watching the program by delving into hot issues in the entertainment industry, as well as watching points, major characters, and behind-the-scenes stories.

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Has the duo of PD Na Young-seok and Lee Seo-jin done their best? 'Seojin's', a spin-off entertainment show following 'Youn's Kitchen' Seasons 1 and 2 and 'Youn Stay', is failing to continue its upward trend ahead of the 10% viewer rating mark. I tried to inject something new into the familiar, but the obvious pattern repeated for the fourth time was becoming exhausting.

'Seojin's' is a program in which actor Seojin Lee, who worked as a director and vice president in 'Youn's Restaurant' and 'Yoon Stay', is promoted to president and runs a restaurant in Mexico. Starting with Seojin Lee, director Yumi Jeong, manager Seojun Park, and intern Woosik Choi They came together again, and BTS V joined the group, completing a new combination that seemed familiar.

The biggest key point in 'Seojin's' is the change in rank of Lee Seojin and the employees. The biggest difference from the previous works was that Lee Seo-jin, who had been assisting Yoon Yeo-jeong and helping run restaurants and lodging establishments, changed 180 degrees when he jumped into management.

Lee Seo-jin, who was obsessed with sales and whose dimples were in full bloom as the number of customers increased, was unique. He transformed from a ‘grunt type’ who was bothered by everything in the world to a ‘passionate boss’ who puts pressure on his employees and is serious about business.

However, as this situation continued, ‘healing’ and ‘relaxation’ disappeared. As V said, "We came to film a variety show, didn't we?", not only the employees but also the viewers are getting tired of Lee Seo-jin's focus on the store's profits, to the point where you don't even know if it's a variety show or a documentary.

As the owner of 'Youn's Restaurant', Youn Yeo-jeong, was embarrassed by the piling up of orders, the friendly and friendly feeling of cooking or chatting with customers disappeared and she focused only on sales. As a result, the employees lost their smiles and only complained about their difficulties. lost.

Accordingly, 'Seojin', which was expected to easily surpass 10% by hitting 9.3% in episode 2, immediately fell to the 8% range in episode 3, and fell to 7% in episode 5. This is a disappointing performance compared to the highest viewer ratings of ‘Youn’s Kitchen 1’ of 14.1%, ‘Youn’s Kitchen 2’ of 16.0%, and ‘Youn’s Stay’ of 11.6%. In terms of topicality, it only ranked 3rd or 4th, and among the cast, V was the only non-drama actor to be ranked in the top 10 topicality.

Lee Seo-jin continuously evaluates the employees, the employees just work while watching the boss, and the customers eat the food and evaluate the taste. As the format is repeated, there is no reason to watch the show. This is why some say it is more fun to watch just as a short 'meme'.

Producer Na Young-seok's claim that he is tired of similar formats is something that comes up every time a variety show comes out. However, Na Young-seok always created better results by adding something new to familiar paintings. However, 'Seojin's' failed to create anything more than its predecessor. 'Yoon Stay' took a direct hit in viewership ratings after being pushed out by its rival 'Penthouse 2' in the second half. 'Seojin's' will also be influenced by 'Model Taxi 2', which surpassed the 17% viewership rating. However, as 'Model Taxi 2' continues with 'Romantic Doctor Teacher Kim 3', it does not seem easy for 'Seojin's' to increase viewership ratings.

Taeyuna, Ten Asia Reporter youyou@tenasia.co.kr