'Model Taxi 2' Lee Je-hoon, 'No. 1' in drama actor brand reputation in May

Actor Lee Je-hoon ranked first in drama actor brand reputation in May.

According to the Korea Business Research Institute on the 5th, Lee Je-hoon ranked first in drama actor brand reputation in May. The Korea Corporate Reputation Research Institute measured 62,192,698 brand big data of 50 actors appearing in dramas aired from the 5th of last month to this day in terms of consumers' brand participation, media volume, traffic volume, and community volume and indexed it with a brand reputation algorithm. .

Lee Je-hoon's brand, which ranked first in drama actor brand reputation, was analyzed as a brand reputation index of 5,232,935, with a participation index of 1,184,812, a media index of 1,079,793, a communication index of 1,016,375, and a community index of 1,951,955.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of analysis of drama actor brand reputation in May 2023, Lee Je-hoon's brand, which attracted consumers' attention with the drama 'Model Taxi 2', was ranked first."

Next, "Lee Je-hoon's brand had high scores on 'revenge', 'donate', and 'refreshing' in the big data link analysis, and in keyword analysis, 'model taxi', 'investigative chief', and 'You Quiz' were high. Positive... “In the negative rate analysis, the positive rate was analyzed as 82.07%,” the reputation analysis said.

Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr