TV
Lee Jang-woo, a businessman connected to ‘White Sand Beach’

Lee Jang-woo continued his business challenge targeting Naples, Italy along with Baek Jong-won, Girls' Generation's Yuri, and John Park in the tvN entertainment program 'Business Genius White Beach' that aired on the 14th.
After completing the business smoothly, Lee Jang-woo poured detergent into the bucket and prepared to wash the dishes. When Yuri asked how to do it, he taught her the dishwashing method he had honed. Lee Jang-woo, who cleaned up the kitchen neatly, kept an eye on the sales figures of competing stores from the next morning and expressed his burning desire to win, saying, “I hope there will be more customers today.”
Baek Jong-won devised a new menu to increase sales, and Lee Jang-woo demonstrated his true value as a 'sous chef' by making seaweed soup with his skillful skills. He also showed off his keen eye by quietly watching Yuri, who was preparing lunch and distributing side dishes, and pointing out that the picture on the menu did not match the actual table setting.
In addition, Lee Jang-woo warmed the atmosphere with his unique relaxedness and humor. As the Baekban restaurant quickly became full, the good news was announced and Baek Jong-won showed a calm attitude. Lee Jang-woo responded, “Men from Chungcheong Province are really tough. He joked, “I hope you like it,” but was embarrassed when he made eye contact with Baek Jong-won, making everyone laugh with the perfect chemistry between the owner and sous chef.
At Baekban Restaurant, where customers were flocking to the restaurant, a waiting line began to form, and Lee Jang-woo smiled proudly but did not lose his composure. Jangwoo Lee perfectly fulfilled his role as a control tower by reading and analyzing receipts and easily delivering them to the kitchen despite the constant ‘rush’ of orders.
On the other hand, while unpacking the rice to serve to the guests, he said to himself, "It's not for you to eat, Jangwoo," and adjusted the amount of rice. He even took advantage of the interlude to taste the side dishes, fried tofu and bokbunjaju, taking on the role of Kimisanggung and eating the food. He even showed his ‘deep’ love for Korea.
Lee Jang-woo's performance in Naples, Italy can be seen on tvN's 'Business Genius White Sands', which airs every Sunday at 7:40 PM.
Ryu Ye-ji, Ten Asia Reporter ryuperstar@tenasia.co.kr