Kang Ho-dong and Lee Seung-gi's 'Strong Heart League' receive harsh criticism

≪Tae Yuna's Misfortune≫
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I came back after 10 years, but nothing has changed. Old progress, distracting panels, and stimulating talk topics. If there is one thing that has been 'renewed', it is that the thumbnail has been changed from a panel to an LED screen. Even that is criticized for its composition reminiscent of 'Cyber Lexa' (people who do the act of raising high views with provocative thumbnails and title videos). It's the SBS variety show 'Strong Heart League'.

The 'Strong Heart League', which took off its veil on the 23rd, inherited the concept of 'Strong Heart'. It was different that online audiences recruited in advance were voting instead of on-site audiences, but the format in which the talker with the most votes was selected for 'Strong Heart' was the same. It was also the same that there was a fixed panel, but unlike the guests sitting together, in the 'Strong Heart League', under the name of talk coach, Kim Ho-young, Um Ji-yoon, and Kim Dong-hyun were on Kang Ho-dong's team, and Young-tak, Lee Ji-hye, and Son Dong-pyo were on Lee Seung-gi's team.

The collaboration between Kang Ho-dong and Lee Seung-gi was still the same, but it was far from a talk show that kept up with the latest trend. Excessive reaction and forcible tension were reminiscent of the past group talk show SBS 'Stocking'. It was also too much to compete with each other on stage with dance and instill spirit. Lee Seung-gi said, "I was wondering where I've seen it a lot, and it's the old 'love letter' style. It's like a college festival in the 1980s."

The 'thumbnail', which was confident that it had evolved into LED, was the biggest failure. 'On the day I received the Daesang, I honestly cursed!', 'I stepped on the Cannes red carpet before Jeon Do-yeon?!', 'There are drugs hidden in my air conditioner's outdoor unit?', 'I really loved Lee Je-hoon!' 's warning. You are now being evangelized.', 'Grandmother Tae-eun's screams. What is the truth behind the suspicious accident in Gangneung?' The photos of the people were skillfully edited along with phrases such as, etc. to make it look like a YouTube Lecca (content creator who pursues a specific issue and treats it excessively stimulatingly).

Cyber Lecca is the main culprit in producing scary rumors that go beyond simply 'aggro' and even take a person's life. It is time to be aware of cyber lecca as not one or two people suffer damage from fake news that has not been confirmed. In 'League of Strong Heart', these thumbnails were like lowering the level of the program itself.

Above all, even when 'Strong Heart' aired more than 10 years ago, it was also embroiled in numerous controversies due to the exposition of provocative stories. As they competed to get a lot of votes, the story was distorted and inflated, and even the names of those who did not appear were mentioned, resulting in victims.

The 'Strong Heart League' is said to keep pace with the latest trend, but rather goes against the times. The reaction of viewers is also cold. The viewership rating also recorded 2.9% for the first episode, which was lower than the 3.6% recorded by 'Shoes Off for Men', which aired at the same time last week. In addition, KBS's 'How I Met You' and MBC's 'Tongue Mixed Martial Arts Set Chi', which aired at the same time as 'Strong Heart League', both saw a slight increase in viewer ratings. This proves that viewers' interest and expectations for 'Strong Heart League' are not high.

Now, 12 years later, the positions of Kang Ho-dong and Lee Seung-gi have changed a lot. Kang Ho-dong, the 'national MC' who commanded the program, is currently showing low grades in all variety shows, and Lee Seung-gi's marriage to Da-in Da-in, the daughter of actress Gyeon Mi-ri, took a big hit in his image as the 'national younger brother'. We cannot ignore the influence of MCs who are less favorable than in the past.

It is said that it is an era where stimulating content is eaten, but the general opinion is that the cyber lecca sensibility has gone too far. It is time to seriously think about the terrestrial variety show 'Strong Heart League'.

Reporter Tae Yuna, Ten Asia youyou@tenasia.co.kr