Did you see Ahn Bo-hyun's devotion to Blackpink's Jisoo?

Drama actor brand reputation As a result of big data analysis in August 2023, Kim Tae-ri was analyzed in the order of 1st place, 2nd place Lee Jun-ho, and 3rd place Ahn Bo-hyun. In particular, Ahn Bo-hyun is attracting attention by rising steeply from 8th place last month.

The Korea Corporate Reputation Research Institute analyzed 53,316,142 brand big data of 50 actors appearing in dramas aired from July 8, 2023 to August 8, 2023 as consumers' brand participation, media, traffic, and communication. It was measured and indexed by the brand reputation algorithm. Compared to the 61,368,576 drama actor brand big data last July, it decreased by 13.12%.

Drama actor brand reputation analysis analyzed brand big data with participation index, media index, communication index, and community index. The brand reputation index is an index obtained by extracting brand big data and analyzing consumer behavior with a reputation analysis algorithm, classifying it into participation value, communication value, media value, community value, and social value, and weighting it.

Brand reputation big data analysis can measure the positive or negative evaluation of a brand, the source and interest of the media, the interest and communication of consumers, the spread of the community for the issue, and the reaction and popularity of the content.

The 30th place in the drama actor brand reputation ranking in August 2023 is Kim Tae-ri, Lee Jun-ho, Ahn Bo-hyun, Hong Kyung, Im Yoon-a, Shin Hye-sun, Oh Jeong-se, Kim Se-jeong, Go Won-hee, Ahn Jae-hyeon, Won Jian, Jeon Hye-jin, Baek Jin-hee, Jin Seon-gyu, Andong-gu, Kim Ji-eun, Chun Woo-hee, and Kim Ga-eun. , Cha Ju-young, Yu Jun-sang, Kim Dong-wook, Lee Chae-young, Park Joo-mi, Jeong-woo, Ok Taek-yeon, Park Sung-hoon, Na In-woo, Choi Myeong-gil, Soo-young, and Go Soo.

The Kim Tae-ri brand, which ranked first, was analyzed as a brand reputation index of 4,944,097 with a participation index of 529,086, a media index of 976,061, a communication index of 1,357,670, and a community index of 2,081,280. Compared to the brand reputation index of 3,159,070 in July, it rose by 56.50%.

The 2nd place Lee Junho brand was analyzed as a brand reputation index of 4,905,286, with a participation index of 1,222,907, a media index of 1,135,649, a communication index of 1,283,676, and a community index of 1,263,054. Compared to last July's brand reputation index of 3,310,965, it rose by 48.15%.

The third place Ahn Bo-hyun brand was analyzed as a brand reputation index of 4,854,130 with a participation index of 1,322,135 media index 1,295,108 communication index 1,215,439 community index 1,021,448. Compared to last July's brand reputation index of 1,817,710, it rose by 167.05%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the analysis of the brand reputation of drama actors in August 2023, the Kim Tae-ri brand, which attracted consumers' attention with the drama 'Ghost', was analyzed as the first place. Open, scary' came out high, and in the keyword analysis, 'goblin, Kim Eun-hee, Gu San-yeong' came out high. In the positive-negativity analysis, the positive rate was analyzed to be 86.97%.

In addition, “According to the analysis of brand big data in the drama actor brand category in August 2023, compared to 61,368,576 drama brand big data in July, it decreased by 13.12%. Communication increased by 1.09%, and brand expansion decreased by 31.51%."

Reporter Tae Yuna, Ten Asia youyou@tenasia.co.kr