ILLIT's Wonhee Emerges as a Rising Star in the Advertising World

Wonhee, a member of the group ILLIT, is rapidly becoming a sought-after figure in the advertising industry, attracting attention across beauty, F&B, and tech sectors.

According to HYBE Music Group's label Belift Lab, Wonhee was recently chosen as the new campaign model for premium dessert cafe Twosome Place. A representative from Twosome Place stated, "We expect Wonhee's bright and vibrant energy to bring a fresh vitality to our brand."

Wonhee is already making waves across various industries. In the first half of this year alone, she has been selected as the face of cosmetic brand rom&nd, tech-lifestyle brand CASETiFY, and hair treatment brand fino, continuing her trendsetting journey. Including group advertisements with her fellow ILLIT members, Wonhee is currently the model for over 10 brands.

The advertising industry's focus on Wonhee is driven by her unique influence as a '1020 icon.' She is responsible for maintaining a trendy image for brands and expanding their reach to younger consumers, including Gen Z. Products featuring the 'Wonhee Pick' label resonate with her generation, emphasizing individuality.

Moreover, Wonhee's positive and healthy charm is noted for its broad appeal across all age groups, providing brands with a strong competitive edge by securing both a dedicated fanbase and widespread popularity.

ILLIT, the group Wonhee belongs to, is set to make a comeback on the 30th with their mini 4th album 'MAMIHLAPINATAPAI.' The album explores various emotions that arise as relationships deepen, focusing on honest self-reflection and embracing complex feelings. The tracklist includes the title track 'It's Me,' along with 'GRWM (Get Ready With Me),' 'paw, paw!,' 'Mamihlapinatapai,' and 'Love, older you,' totaling five songs.

By Ji-won Kim, TenAsia Reporter one@tenasia.co.kr