Virtual Girl Group OWIS Debuts with Mini Album 'MUSEUM', Captivating Fans Worldwide

Virtual girl group OWIS has made their debut in the music industry with their first mini album 'MUSEUM'. The five-member group, consisting of Serin, Haru, Summer, Soy, and Uni, released their album on the 23rd and have since received positive feedback from the market.

OWIS is the first artist from the newly established agency all my anecdotes, founded by Creative Director Haein Lee and CEO Jay Kim. The group has garnered attention from music fans by emphasizing musical completeness and emotional connection through sophisticated technology.

Their debut album 'MUSEUM' narrates the story of youth. The title track's lyrics, "Flying through the green forest, swimming on clouds," reflect their musical passion for limitless growth. The album builds a comic-like team narrative with lyrical visuals centered around dreams often neglected in reality.

OWIS has also differentiated their communication with their fandom, 'IZZ'. By using illustrated diaries and webtoon-style content created by the members, they have increased intimacy with fans. This approach combines the unique traits of virtual characters with the artists' genuine emotions, creating a relatable connection with the public.

The group has shown confidence in their musical abilities by including a total of eight tracks in their debut album, despite the digital single-focused market environment. The album spans various genres, including easy listening, hip-hop, R&B, and Afrobeat pop. Notably, members Summer, Soy, and Serin participated in writing lyrics and rap-making, infusing their personal stories into the songs.

The title track 'MUSEUM' is a medium-tempo song centered around a guitar riff, highlighting OWIS's identity of lyricism and hopeful ambiance. The song's emotion is conveyed through an organic arrangement of band sounds instead of electronic music.

OWIS recently had their debut stage on Mnet's 'M Countdown'. They performed choreography that captured the song's atmosphere against various backdrops like schools and forests. The performance featured point choreography symbolizing a museum of memories and formations showcasing teamwork, capturing viewers' attention.

Following the broadcast, online reactions have been enthusiastic. The stage video received praise for its completeness and musical quality. The title track's music video has surpassed 6 million views. OWIS is achieving visible success not only in Korea but also in Asian markets such as Japan and Greater China.

Min-Kyung Lee, TenAsia Reporter 2min_ror@tenasia.co.kr