ENHYPEN Launches Unique Blood Donation Campaign Tied to New Album 'THE SIN: VANISH'

ENHYPEN is set to bring the vampire narrative of their mini 7th album 'THE SIN: VANISH' to life with a special campaign.

On January 14, ENHYPEN members Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki announced a blood donation campaign in collaboration with the Korean Red Cross on the fan platform Weverse.

According to the announcement, the campaign will run from November 16 to 25 across various locations in Seoul. Special commemorative gifts will be given to those who complete whole blood or platelet donations at three blood donation centers (Sinchon Center, Gangnam Station Center, Seongsu Center) and on blood donation buses. These buses will be stationed at key locations where ENGENE (the fandom name) gathers, such as Korea University, HYBE Yongsan office, and near several broadcasting stations, coinciding with the release of 'THE SIN: VANISH'.

This blood donation campaign is part of a recent MOU between Belift Lab and the Korean Red Cross to promote a culture of sharing. It's particularly intriguing as ENHYPEN has consistently used vampire motifs in their album stories since their debut. The narrative of their new release, 'THE SIN: VANISH', set in a society where humans and vampires coexist, naturally aligns with the theme of blood donation, creating a unique collaboration that blurs the lines between album concept and reality.

ENHYPEN will release their mini 7th album 'THE SIN: VANISH' on January 16 at 2 PM. The new album is a 'concept album' intricately woven around a single theme, featuring 11 tracks including the title track 'Knife', six songs, four narrations, and one skit. The album unfolds like an investigative program, 'Mystery Show', tracking an unprecedented vampire lover's escape.

By Ji-won Kim, Ten Asia Reporter one@tenasia.co.kr