K-Pop Star Jeong Dong-won Becomes First Exclusive Model for Hanchon Seolleongtang

K-pop singer Jeong Dong-won has been named the first exclusive model for the Korean seolleongtang brand, Hanchon Seolleongtang, marking a significant milestone in the brand's 40-year history.

Jeong has signed a four-year contract, establishing a long-term partnership with the brand. Known for his love of seolleongtang broth, which he frequently consumes before major performances, Jeong's genuine connection to the product played a key role in his selection as the brand's model.

Hanchon Seolleongtang representatives stated, "Jeong Dong-won's real-life use of our product enhances consumer relatability and strengthens the brand connection. We anticipate that his talent and the strong affection from his fanbase will bring positive synergy to our brand."

Jeong Dong-won is an artist who enjoys widespread support across generations, from the MZ generation to older audiences. His iconic appeal makes him an ideal model for the brand's core demographic of women in their 40s and 50s, as well as younger consumers.

Jeong is set to release his new mini-album 'SoPumZip Vol.2' on February 5th. Before fulfilling his mandatory military service, he will hold a fan concert on February 13th at KINTEX in Ilsan.

Reported by Kim Ji-won, TenAsia one@tenasia.co.kr