K-Pop Group NEWBEAT Partners with China's Modern Sky for a Grand Comeback

NEWBEAT, the dynamic K-pop group consisting of Park Minseok, Hong Minsung, Jeon Yeoyeojeong, Choi Seohyun, Kim Taeyang, Jo Yunhu, and Kim Riwoo, has made a significant move by signing a management contract with China's largest original music company, Modern Sky(摩登天空). This collaboration marks a pivotal moment in the fusion of K-pop and C-pop, drawing significant attention from the music industry.

Modern Sky, a powerhouse in the Chinese entertainment sector, boasts a roster of approximately 160 artists and has released over 600 albums. The company is a leader in music production, publishing, artist management, and concert planning. It is also known for organizing major music festivals such as the Strawberry Festival and MDSK Festival, and it plays a crucial role in shaping youth culture through music, fashion, media, and art. With this partnership, NEWBEAT is set to release an official album in China and explore various opportunities across different fields.

The group's first mini-album, 'LOUDER THAN EVER,' was released on November 6th at noon. Fans can also catch their comeback showcase live-streamed on SBS's official YouTube channel 'SBSKPOP X INKIGAYO' at 8 PM.