BABYMONSTER's 'WE GO UP' Music Video Surpasses 100 Million Views in Record Time

BABYMONSTER's latest music video for their hit single 'WE GO UP' has joined the ranks of videos with over 100 million views.

According to YG Entertainment, the music video for 'WE GO UP', the title track of BABYMONSTER's second mini-album, surpassed 100 million views on YouTube at 9:16 PM on the 23rd. This milestone was achieved just 13 days after its release on October 10, making it the fastest K-pop music video to reach this number in 2023.

The music video has been praised globally for its intense storyline and cinematic direction, which amplify the song's powerful mood. The members' seamless embodiment of their characters, combined with stunning action scenes and visuals reminiscent of a sci-fi film, have created a synergistic effect that has captivated audiences worldwide.

Upon release, the video garnered explosive reactions, topping YouTube's 'Most Viewed Videos in 24 Hours' and trending worldwide at number one. The exclusive performance video of 'WE GO UP', featuring a mega crew, is also nearing 80 million views, continuing the dual popularity surge and raising expectations for future achievements.

With this achievement, BABYMONSTER now boasts a total of 12 videos with over 100 million views. The group has also reached 10 million subscribers in the shortest time for a K-pop girl group (1 year and 5 months since debut) and currently exceeds 10.3 million subscribers. Their cumulative views have surpassed 6 billion.

Choi Ji-ye, TenAsia Reporter wisdomart@tenasia.co.kr