ALPHA DRIVE ONE: The Rising K-Pop Sensation Captivating Millions Before Debut

ALPHA DRIVE ONE (ALD1), the new boy group born from Mnet's survival program, is making waves even before their official debut.

The group's official social media accounts have amassed over 2 million followers in less than a week since their launch.

A short 11-second video of the members in their practice room, released on September 30th, quickly went viral, surpassing 16 million views as of 8 AM on October 2nd. A subsequent challenge video reached over 1 million views in just over an hour after its release.

Despite not having debuted yet, ALPHA DRIVE ONE is already making a mark in brand value. According to the October rookie idol group brand reputation survey by the Korea Corporate Reputation Research Institute, they ranked 2nd.

Formed through Mnet's 'Boys II Planet' on September 25th, ALPHA DRIVE ONE is a group chosen by star creators from 223 countries and regions worldwide. The name signifies their aim for excellence (ALPHA), passion and drive (DRIVE), and unity as a team (ONE), with a mission to deliver 'K-POP catharsis' on stage.

Reported by Kim Ji-won, TenAsia one@tenasia.co.kr