IU's 'Love wins all' Music Video Surpasses 100 Million Views on YouTube

South Korean singer IU's music video for 'Love wins all' has surpassed 100 million views on YouTube.

According to her agency, EDAM Entertainment, as of 12:27 AM on the 19th, IU's 'Love wins all' music video reached the 100 million view milestone. This marks IU's ninth music video to achieve such a feat, following hits like 'Twenty-Three', 'Through the Night', 'Palette', 'BBIBBI', 'Blueming', 'Eight', 'Celebrity', and 'LILAC'.

Released in January last year, 'Love wins all' is a pre-release track from IU's sixth mini-album, 'The Winning'. Upon its release, it topped major music charts such as Melon TOP100, HOT100, Genie, and Bugs. Internationally, it also claimed the number one spot on iTunes Top Songs charts in 23 regions. Additionally, IU was selected as the Korean representative for Billboard's 'Global No. 1 Artist Series' the same year.

The 'Love wins all' music video garnered explosive attention for its cinematic storytelling and visuals, featuring performances by IU and BTS's V, directed by Um Tae-hwa. It topped YouTube's trending videos in 73 countries.

Meanwhile, IU's new song 'Bye, Summer' is receiving immense love, topping major domestic music charts. Additionally, IU's pop-up store 'Found at Eight' is currently operating at The Hyundai Seoul, and she is busy filming her upcoming drama '21st Century Lady'.

Reported by Yeji Ryu, TenAsia ryuperstar@tenasia.co.kr