IVE's LIZ Becomes the New Face of 8 seconds: A Fashion Collaboration with MINJUKIM

IVE's LIZ has been announced as the new model for the casual brand 8 seconds.

On the 17th, 8 seconds unveiled their FW season pictorial featuring LIZ, revealing her appointment as their latest model.

The released photos showcase LIZ's diverse charm as she dons pieces from the collaboration between 8 seconds and designer brand MINJUKIM, drawing enthusiastic reactions from global fans.

Inspired by a blooming rose garden, this collaboration features LIZ in a variety of outfits, including a cropped jacket, balloon skirt, floral tulle dress, and embroidered cardigan. These pieces blend MINJUKIM's fairy-tale romance with 8 seconds' casual style, perfectly embodied by LIZ's unique allure. Her beauty is reminiscent of a character from a romantic fantasy.

By selecting LIZ as their new model, 8 seconds aims to enhance brand preference among consumers in their 20s and 30s and expand their customer base. The brand plans to sequentially introduce various trends and styles with LIZ.

A brand representative stated, "Through IVE's LIZ, who is admired by Gen Z, we aim to effectively showcase 8 seconds' key styling for this fall. The collaboration with MINJUKIM is expected to create synergy with LIZ's mysterious image."

More of LIZ's pictorials and the featured products can be found at 8 seconds stores nationwide, online shopping platform SSF Shop, and the brand's official Instagram and YouTube channels.

IVE, the group LIZ is part of, concluded their activities for their mini 4th album 'IVE SECRET' on SBS's 'Inkigayo' on the 7th. They will kick off their new world tour 'SHOW WHAT I AM' from October 31 to November 2 at the KSPO DOME in Seoul Olympic Park.

Reported by Kim Ji-won, TenAsia one@tenasia.co.kr