CRAVITY Shines as 'Refreshing Idols' and Expands Global Reach with Upcoming Performances

Explore the Lineup for 'ATA Festival 2025' and Get Ready to Enjoy the Show!

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The group CRAVITY has steadily expanded its presence, establishing itself as a leading 'refreshing idol' group. Despite debuting during the COVID-19 pandemic, which limited their initial activities, they have grown by creating a unique stage presence that has captivated fans. Recently, they have been broadening their reach by frequently engaging with international fans.

CRAVITY successfully concluded a fan concert in Bangkok, Thailand, on the 31st of last month. It was their first meeting with Thai fans in nearly two years, and the local response was enthusiastic. CRAVITY showcased their limitless musical spectrum with unit performances and new songs. The members plan to meet more LUVITY (their fandom) at the 'Dare to Crave' fan concert in Macau on the 25th of next month.

The group's rising popularity was positively influenced by their impressive performance on a competition show last year. CRAVITY participated in Mnet's 'Road to Kingdom' and emerged as the winners, earning recognition for their teamwork and stage presence. This success helped expand their international fanbase.

Internally, the group has also embraced change. In June, they announced a major rebranding ahead of their comeback, signaling a fresh start. They unveiled a new logo featuring grapes, symbolizing depth and maturity, and redefined their group name as a blend of 'CRAVE' and 'GRAVITY.' This move aims to solidify their identity and prepare for a new leap forward as they enter their sixth year, balancing their established image with new directions.

CRAVITY continues to engage with their fandom through various channels. They connect with fans through fan concerts and diverse content, including their weekly show 'CRAVITY PARK' every Monday at 9 PM.

Festival invitations are also pouring in. CRAVITY made their debut appearance at the Waterbomb stage on the 23rd of last month, showcasing their bright and refreshing energy with synchronized performances. Next month, they will perform at the ATA Festival at Nanji Hangang Park. CRAVITY is set to take the stage on the second day of the event, the 28th, alongside artists like Kim Jaejoong, The Boyz, Tours, Ha Sungwoon, QWER, Fifty Fifty, 82Major, Eunice, Bad Villain, and New Beat.

As CRAVITY enters their sixth year since debut, they remain committed to their initial passion and continue to embrace new challenges. Their diverse performances and activities are expanding their connection with fans, and anticipation for their future endeavors is growing.

By Ji-won Kim, TenAsia Reporter one@tenasia.co.kr